Essays about: "emerging mnc"

Showing result 1 - 5 of 27 essays containing the words emerging mnc.

  1. 1. Africa’s Readiness to Welcome Foreign Businesses : A study of Multinational Corporations (MNC) market selection and choice of entry into Emerging Frontier Markets in Africa (EFMA)

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Aiseosa Racheal Oshodi; [2023]
    Keywords : Emerging Frontier Market in Africa; Emerging Market; Frontier Market; Choice of Entry Mode; Multinational Corporation MNC ; Internationalization Strategy; Market Selection.;

    Abstract : The internationalization strategies of multinational corporations (MNCs) in emerging frontier markets in Africa (EFMA) have become a subject of growing interest due to the region's dynamic economic landscape and untapped potential. This study aims to identify the factors affecting MNCs' market selection and mode of entry into EFMA. READ MORE

  2. 2. Is knowledge like salmon - does it jump upstream? The workings of vertical reverse knowledge flows from emerging market subsidiaries

    University essay from Göteborgs universitet/Graduate School

    Author : Felix Hallgren; Simon Lammgård; [2022-07-05]
    Keywords : Knowledge flows; Reverse knowledge flows; RKF; HQ; Headquarters; subsidiary; HQ-subsidiary; subsidiary-HQ; Emerging market; Asian market; Asian emerging markets;

    Abstract : Purpose – The purpose of this study is to increase the understanding of how reverse knowledge flows from emerging market subsidiaries work and what affects them. Consequently, the study contributes to the global business behavior of MNCs and how to benefit from knowledge within the company network. READ MORE

  3. 3. Segmentation and Customer Acquisition Strategies for MNC Providing Mobile Financial Services in Emerging Markets : A study on bKash in Bangladesh

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Kazi Abu Syeed; Nelson Emanuel Lopes Ribeiro de Melo; [2022]
    Keywords : MNC; MFS; EM; bKash; Segmentation; Customer Acquisition; DFS; Mobile Money;

    Abstract : Aim: The aim of the study is to investigate the segmentation and customer acquisition strategies that a MNC offers in emerging markets to implement digital financial service.  The core purpose of the study would be to magnify two core research questions: 1 - How do MNCs segment customers to offer MFS in emerging markets? 2 - How MNCs offering MFS implement Customer Acquisition Strategies to be successful in emerging markets? Methodology: The methodology in this study is built on a qualitative method. READ MORE

  4. 4. Steering towards Circular Economy- A case study about how individual translation of circular economy influences a multinational corporation (MNC)

    University essay from Göteborgs universitet/Graduate School

    Author : Carl-Fredrik Fock; Julia Carlsson; [2021-06-28]
    Keywords : Circular Economy; Translation; Institutional logics; Organisational change; Legitimacy; Individual motives; MNC;

    Abstract : Circular Economy (CE) has been argued to be a necessary guideline for improving sustainable development, with the objective to gradually decouple growth from the consumption of finite resources. The findings in this report emphasise the complexity of finding a coherent definition of CE and outline why the concept is translated differently by individuals in a multinational corporation (MNC). READ MORE

  5. 5. ’’Materials for a Better Life’’: Strategic Minerals and the Sustainability Transition : A Study on the Strategic Framing of Cobalt & The Material-Discursive Practices of the Extractive Industry in the Democratic Republic of the Congo

    University essay from Malmö universitet/Institutionen för globala politiska studier (GPS)

    Author : Gustav Dahlqvist; [2021]
    Keywords : cobalt; the Democratic Republic of the Congo; strategic framing; the sustainability transition; extractive industries; multinational corporations; sustainable development; material-discursive practices; securitisation; environmentalism; developmentalism; international relations;

    Abstract : Rechargeable batteries are set to power sustainable development by 2030. In this context, the increasingly important role of certain ‘strategic minerals’ used in emerging renewable technologies has become highly topical. READ MORE