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Showing result 11 - 15 of 301 essays matching the above criteria.

  1. 11. A study on consumer perception of clothes repair and opportunities for brand intervention

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Hai Ly Pham; Ankita Kanjilal; [2023]
    Keywords : repair; clothing; circular economy; consumer behaviour; brand intervention;

    Abstract : Repairing is one of the alternative business alternatives at the end-of-life phase of clothing, that is seen to be a potential solution for the biggest challenge that the fashion industry faces today - waste. The purpose of this research is to extend our collective understanding of consumers’ value in clothes that lead to their willingness to keep a garment in use for longer. READ MORE

  3. 12. Locating the Effects of Emotional and Aesthetic Labor on Performance Through the Lens of Flight Attendants : —An investigative qualitative study of a low-cost and a premium airline

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Athina Spyridonos; Hala Zeeb; [2023]
    Keywords : aesthetic labor; emotional labor; employee performance; flight attendants; low-cost airline; premium airline; motivation; Herzberg;

    Abstract : This research implemented a multiple case study design to investigate the effects of aesthetic and emotional labor in the premium airline context of Emirates, in comparison to the low-cost airline context of easyJet. This was achieved through the conduct of interviews with flight attendants from each airline as they are the frontline employees who are mostly concerned with the implementation of these standards. READ MORE

  4. 13. Can You Pet the Dog? : Exploring the experiential impact of sociable animal interaction in games

    University essay from Uppsala universitet/Institutionen för speldesign

    Author : Frida Björnfot; Sofia Rautiainen; [2023]
    Keywords : digital game; game design; human-animal interaction; player experience; virtual animals;

    Abstract : The feature to “pet” animals in digital games is highly requested by players in online discourse, but there is a lack of research on its utility from a game design perspective. This thesis aims to gain a preliminary understanding of the effects of optional, sociable animal interaction to further inform game design decisions. READ MORE

  5. 14. Teamwork makes the Theme work : A qualitative study on theming and performative labour as a differentiation strategy on SME Cafés in Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Zeeb Hala; To Quan Luu; [2023]
    Keywords : servicescape; theming; theme; performative labour; aesthetic labour; emotional labour; interaction; teamwork; café; coffee shop; differentiation; differentiation strategy; Disneyization; SME;

    Abstract : Servicescape is a physical setting where the performance, delivery and consumption are exchanged within a service marketplace. It includes sensory components, such as the theme of the place that has a high impact on customer perceptions and purchasing decisions and providing them with extraordinary experiences (Pine and Gilmore, 1999; Zeithaml, Bitner and Gremler, 2009). READ MORE

  6. 15. Educational Psychosocial Interventions Supporting Childrens’ Trauma Recovery and Academic Achievement : A Comparative Study of NRC’s Better Learning Programme in Gaza and IRC’s Tutoring in a Healing Classroom Program in Lebanon

    University essay from Uppsala universitet/Teologiska institutionen

    Author : Silje Hansen Overvåg; [2023]
    Keywords : Psychosocial Support PSS ; Education in Emergencies EiE ; Social and Emotional Learning SEL ; Children Affected by Armed Conflict; Trauma Recovery; Education; Academic Underachievement; Humanitarian Interventions;

    Abstract : The number of children living in a conflict zone in 2021 reached a staggering 449 million, which represents more than one out of every six children (Save the Children, 2022). When children are exposed to armed conflict the experiences can impair cognitive and social and emotional function. READ MORE