Essays about: "factors influence on advertising"

Showing result 11 - 15 of 50 essays containing the words factors influence on advertising.

  1. 11. Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Khalida Akter; [2020]
    Keywords : Green marketing; consumer trust; green trust; Eco-branding; Green marketing strategy and consumer purchase intention;

    Abstract : Title: “Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden”. Level: Master degree thesis in Business AdministrationAuthor: Khalida Akter Supervisor: Zahra AhmadiExaminer: Maria Fregidou-Malama Aim: The aim of this study is to investigate how consumer trust, eco-branding and green marketing strategy influence consumer purchase intention towards ecological products. READ MORE

  3. 12. Reconnect with readers : Does native advertising affect customer’s attitude towards online advertising?

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Sunisa Hemphoom; Karina Konrádi; [2020]
    Keywords : Native Advertising; Entertainment; Informativeness; Irritation; Credibility; Online Advertising; Attitude; Attitude Towards Advertising; Online Marketing;

    Abstract : Background - The thesis topic was selected because of the increased value of ads as a promotional tool and the growing avoidance arising from the exposure rate towards advertising. The principle of native advertising gives marketers a less intrusive pathway. READ MORE

  4. 13. Understanding the Purchase Intention of Consumers towards Airbnb in China From the Perspective of Liability of Foreignness

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Jie Chen; Tong Lu; [2020]
    Keywords : sharing economy; Airbnb; China; purchase intention; liability of foreignness;

    Abstract : Purpose: The purpose of this thesis is to research the factors influencing the purchase intention of Airbnb in China from the perspective of liability of foreignness. Methodology: This thesis adopts a quantitative approach through a questionnairebased survey among Chinese people. READ MORE

  5. 14. Take A Chance On Shock : Facilitating Effective Shockvertising

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Duaa Kaddoura; Josef Gemhed Magera; [2020]
    Keywords : Marketing; Advertising; Shock Advertising; Shockvertising; Shocking Advertising; Shock Appeal;

    Abstract : Shockvertising is a set of advertising tactics that sends its message through the breaking of norms, presentation of shocking images, exploiting the audience’s anxieties, and various other ways. It is a quick way to break through the clutter of similar advertisements in today’s oversaturated world of advertising. READ MORE

  6. 15. Watch out for the 4th screen: exploring user attitudes towards location-based advertisements on smartwatches

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Kitti Alexandra Fabian; [2020]
    Keywords : smartwatch; location-based advertising; attitudes; factors;

    Abstract : Smartwatches are becoming more and more independent from smartphones, with thousands of applications available to smartwatch users. Some businesses already included smartwatches in their marketing initiatives, and it is only a matter of time until advertisers expand to the smartwatch users´ screens. READ MORE