Essays about: "factors influence on advertising"

Showing result 21 - 25 of 50 essays containing the words factors influence on advertising.

1. 21. The effect of Systembolaget’s communication on Swedish students consuming behaviour

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Shehata Shady; Alexandre Crussaire; [2018]
   Keywords : Consuming behaviour; Theory of Reasoned Action; Health Belief Model; Systembolaget; Drinking behaviour; Sweden; Students;

   Abstract : Background: Systembolaget is one of the distinctive features of Sweden. It is the only store allowed to sell alcohol above 3.5% of alcohol by volume. The aim of this government-owned company is to educate Swedish customers to engage into responsible drinking patterns. READ MORE

3. 22. Sexual Objectification of Women in Advertisements: The Influence of Consumer Attitudes on Brand Image

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Rebecca Huber; Linnéa Lindgren; [2018]
   Keywords : Sexual objectification; advertising; consumer attitudes; brand image; Attitude-Towards-the-Ad model; Business and Economics;

   Abstract : Problematisation: Previous findings on the use of female sexual objectification in advertising have been mixed and inconsistent. A social shift in society in combination with the presence of sexually objectifying advertisements have created a need to understand consumer attitudes towards brands that make use of these advertisements in the current landscape. READ MORE

4. 23. An exploratory study on perceptions of personalised display ads online : A comparison of Swedish generations: Do consumers willingly surrender their privacy for the usefulness of personalised advertising?

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Thomas Gerdman; Felicia Nordqvist; [2017]
   Keywords : Personalised ads; display ads; business intelligence; attitudes; perceived intrusiveness; perceived usefulness;

   Abstract : The Swedish consumers are concerned of their online privacy, while companies increasingly gather personal information with business intelligence (BI) technologies in order to customize online banner ads, among the favoured marketing techniques. Meanwhile, marketers treasure the opportunity to target individuals. READ MORE

5. 24. Consumers' Attitudes Toward Sexual Appeal in Advertising

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Jakob Hedström; Johanna Karlsson; [2017]
   Keywords : Sexual Appeal; Advertising; Young Consumers; Level of Nudity; Gender of the Consumer; Gender of the Model; Culture; Personality; Consumers’ Attitude; Sexuell marknadsföring; reklam; unga konsumenter; nakenhetsnivå; konsumentens kön; modellens kön; kultur; personlighet; konsumentattityd;

   Abstract : To use sexual messages in advertisements are becoming more common by each day, it is known as a method that can be highly effective to influence consumers’ attitudes. However, it is important to carefully consider how the appeal is used as high levels of sexual appeal can be perceived as unethical or offensive to consumers. READ MORE

6. 25. When integrated Marketing Communication Leads to Brand Avoidance : A qualitative study on why consumers actively avoid certain brands because of their marketing communication efforts

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Rodillas Rebecca; Bjärkvik Hanna; [2017]
   Keywords : Advertising; Anti-Consumption; Brand; Brand Avoidance Integrated Marketing Communication.;

   Abstract : Background - Supply is nowadays higher than the demand, making it possible for consumers to pick, choose and purchase brands that responds to their individual identity. Due to the numerous offerings available, consumers have started to become resistant and they are now withstanding the influence of brands marketing activities. READ MORE