Essays about: "Joel Isopahkala"

Found 1 essay containing the words Joel Isopahkala.

  1. 1. Examining the Fans’ Perception of Sponsorship Fit in eSports

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Árni Alexander Baldvinsson; Joel Isopahkala; [2019]
    Keywords : eSports; sponsorship; sponsorship fit; perceived fit; eSports fans; Business and Economics;

    Abstract : Title: Examining the fan’s Perception of Sponsorship fit in eSports - Exploratory study of Traditional Sports Determinants of Sponsorship Fit in the Context of eSports. Date of seminar: 2019-06-05 Course: BUSN 39 - Degree Project in Global Marketing Authors: Árni Alexander Baldvinsson & Joel Isopahkala Supervisor: Andrea Lucarelli Keyword: eSports, sponsorship, sponsorship fit, perceived fit, eSports fans Thesis purpose: The main purpose of this thesis is to gain understanding of how fans perceive sponsorships in eSports. READ MORE