Essays about: "gamification in marketing"

Showing result 16 - 18 of 18 essays containing the words gamification in marketing.

1. 16. The use of Gamification in Marketing

   University essay from Högskolan i Halmstad

   Author : Clarisse Hiot; Florian Baguette; [2013]
   Keywords : Gamification; games; games design; digital marketing; generation Y;

   Abstract : .... READ MORE

3. 17. Enterprise gamification of the employee development process at an infocom consultancy company

   University essay from Lunds universitet/Produktionsekonomi

   Author : Frang Kristoffer; Mellstrand Robin; [2012]
   Keywords : Gamification; Enterprise Gamification; Game Layer; Employee engagement; Behavioural change; Employee development; Technology and Engineering;

   Abstract : Gamification is a new trend that seeks to engage people and change their behaviour by implementing game-design thinking in non-game contexts. Recent analytics predicts that more than 70 % of the world’s 2000 largest organisations will have at least one gamified platform by 2014, which indicates that gamification is, and will continue to be, very important in the future of IT-strategy and digital marketing. READ MORE

4. 18. Branded smart phone applications: an efficient marketing strategy?

   University essay from Institutionen för journalistik, medier och kommunikation (JMK)

   Author : Mathilde Vaddé; [2012]
   Keywords : smart phone applications; gamification; marketing; customer engagement;

   Abstract : Advertising through smart phone applications is one of the fastest growing categories in advertising nowadays. Branded game-apps on mobile phones have several very innovative and attractive aspects, they physically engage their customers into a game, creating on a first level an entertainment but mainly they are advertising their products and the brand’s name. READ MORE