Essays about: "gamification in marketing"

Showing result 6 - 10 of 18 essays containing the words gamification in marketing.

1. 6. What motivates you? : Exploring the underlying motivational factors for participation in UGC contests on Instagram.

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Alice Fredriksson; Linnea Hallgren; Malin Vall; [2021]
   Keywords : Motivation; User-generated content; Instagram; contests; gamification; uses and gratification theory;

   Abstract : Background: Throughout recent years, the amounts of competitions on Instagram have increased and is now a popular marketing tool for companies to use. The strong competition in digital marketing has led to the need for brands to effectively utilize this marketing strategy. READ MORE

3. 7. Please Initiate Gamifications with Me : Quantitative study on impact of Gamification on Customer Engagement within Co-creation

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Rafael Czeszejko; Sofia Öfverström; [2021]
   Keywords : Customer Engagement; Gamification; Co-creation; Experimental Design;

   Abstract : Over the last decade, Gamification has been identified as one of the most prominent marketing initiatives to engage customers in the creation of more desirable and unique offerings. Adding Gamification into offerings allows customers to socially interact, share information and co-create experiences. READ MORE

4. 8. A Gamification Theory : A study of loyalty enhancement in the retail context

   University essay from Umeå universitet/Företagsekonomi

   Author : Radiat Hasnat; [2020]
   Keywords : gamification; generation Y; gamification elements; digital marketing; store attributes; product attributes; demographics; interpersonal communications; impersonal communications; engagement; store loyalty;

   Abstract : Gamification is a concept that is gaining significant recognition in the field of business administration in general and marketing in particular. Gamification has been gaining the interest of researchers recently with mostof the studies being conducted during the last three years. READ MORE

5. 9. Impact of Gamification on Social Network Platforms

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Yakubu Dawud; Suzanna Nikolic; [2020]
   Keywords : User-Generated Content; motivation; digital platforms; viral-marketing; social media; Business and Economics;

   Abstract : This thesis examines the motivational drivers of gamification that influence the willingness to interact among platform end users. Two elements of gamification, reward and challenge were used as independent variables while playfulness, recognition, enjoyment and social influence served as mediating variables. READ MORE

6. 10. Gamification – The solution for a sustainable society?

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Patrik Björk; Olivia Zandin; [2019]
   Keywords : Gamification; public organization; municipality; strategic communication; digitalization; innovation; citizen engagement; dialogue; marketing communication; City Points; participatory budget; offentliga organisationer; kommuner; digital strategisk kommunikation; digitalisering; medborgerligt engagemang; medborgardialog; deltagande budget; Social Sciences;

   Abstract : Den offentliga sektorn står inför utmaningar när det kommer till digitalisering och medborgare har höga förväntningar på att den offentliga sektorn ska vara effektiv och erbjuda högkvalitativ service. År 2018 tilldelades den portugisiska kommunen Cascais ett pris från organisationen World Summit Awards för sin digitala plattform City Points Cascais inom kategorin, Digital Innovation in Government and Citizen Engagement. READ MORE