Essays about: "hypothesis testing"

Showing result 11 - 15 of 322 essays containing the words hypothesis testing.

  1. 11. Digital Transformation in the Fast Fashion Industry: How do Consumers Perceive Phygital Retail?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Andi Nur Haeriah; Chiara Jutz; [2023]
    Keywords : Digital Transformation; Fast Fashion Brand; Phygital Retail; Customer-Based Brand Equity.; Business and Economics;

    Abstract : The fashion industry has witnessed significant digital transformation, leading to the emergence of phygital retail that seamlessly integrates physical and digital experiences. This study explores the impact of phygital store design on customer-based brand equity in the fast fashion sector, focusing on the drivers and barriers that shape customer perceptions of phygital retail. READ MORE

  3. 12. The Myth of Incentive-Based Sales Strategies: an Empirical Analysis Contradicting Prevailing Theories using Data Mining and Hypothesis Testing Techniques

    University essay from Högskolan Dalarna/Institutionen för information och teknik

    Author : Yidan (Nickia) Liang; [2023]
    Keywords : Reward Program; Reward Evaluation; Data Mining; RFM; Customer Segmentation; Clustering; K-Means; Hypothesis Testing; One-Sided T-Test; Marketing Effectiveness; Incentive-Based Sales Strategy; Sales Promotion;

    Abstract : In recent decades, the use of incentive-based reward programs to foster customer loyalty and promote sales has become prevalent in various industries. While these strategies are widely accepted and implemented, there is a significant gap in empirical studies to ascertain their real-world effectiveness. READ MORE

  4. 13. Evaluating Marketing Initiatives using Explainable Machine Learning : An Alternative to Attribution Models

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : João Ferreira; [2023]
    Keywords : Explainable Machine Learning; Attribution models; Marketing Automation; Search Engine Optimization; A B testing; Definierad maskininlärning; Attributionsmodeller; Automatisering av marknadsföring; Optimering av sökmotor; A B-tester;

    Abstract : Since its inception, Marketing has always needed more clearly defined incrementality, i.e., a measurement of advertisement effectiveness. Nowadays, Marketing is an evergrowing business; within it, Digital Marketing is taking the spotlight. READ MORE

  5. 14. Påverkas anknytningsbeteende hos hund av ägarens personlighet och/eller vuxna anknytningsstil?

    University essay from SLU/Dept. of Clinical Sciences

    Author : Andres Ellexelius; [2023]
    Keywords : hund-människa-interaktion; omvårdnad; vuxen anknytningsstil; personlighet; big five; ASQ; anknytningsstil; hundbeteende; antrozoologi;

    Abstract : Hunden kan skapa ett band med sin djurägare som är lika unikt som viktigt. Genom evolutionära anpassningar och selektiv avel och har flera förändringar skett som förändrat hundens morfologi, anknytningssystem och belöningssystem. Ett resultat av detta är bland annat hundens förmåga att forma anknytningsband till sin djurägare. READ MORE

  6. 15. Compact Representations of State Sets in State Space Search

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Hugo Axandersson; [2023]
    Keywords : State Space Search; Planning; Closed list; Open list; Memory compact; Level-Ordered Edge Sequence LOES ;

    Abstract : Modern day technological advancements are moving at a rapid pace. In the field of Artificial Intelligence, algorithms are becoming ever faster and process larger amounts of data. These fast algorithms call for data structures that can store this processed data compactly. This premise also holds true in the AI subfield of planning. READ MORE