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Showing result 1 - 5 of 7 essays matching the above criteria.
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1. "Cracking the GenZ Code: Unraveling the Needs, Pain Points, and Desires for an Improved Omnichannel Fashion Experience" : A qualitative study by understanding the consumer decision-making process
University essay from Linnéuniversitetet/Institutionen för management (MAN)Abstract : In recent years there has been a remarkable distribution of the omnichannel environment, which has emerged as a significant factor in the fashion industry. Today's society is characterized by customers who possess extensive knowledge and easy access to information online, with the added convenience of constantly available e-commerce. READ MORE
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2. The Impact of Instagram Influencers on Consumer Purchasing Intention
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: (05/01/22) Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Las Amin, Saad Husseino, Nour Kellawi Title: The Impact of Instagram Influencers on Consumer Purchasing Intention Supervisor: Noushan Memar Keywords: Influencers, Online purchasing intention, Instagram, Online influencer marketing, Trust, eWOM, Generation Z Research question: What are the impacts of Instagram influencers on online consumer purchasing intentions? Purpose: The primary purpose of this research is to investigate how social media influencers, otherwise dubbed as “Instagrammers,” particularly impact the online purchasing intentions of buyers and understand the role of Instagram influencers in the different online purchasing trends in organizations that rely on these individuals for their marketing activities in e-commerce. Method: Qualitative research using focus group method for data collection and analysis. READ MORE
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3. A CRITICAL REVIEW OF SUSTAINABILITY PROJECTS WITHIN LAST MILE DELIVERY FROM AN ENVIRONMENTAL PERSPECTIVE
University essay from Uppsala universitet/Institutionen för biologisk grundutbildningAbstract : E-commerce is a continuously growing business that has expanded over the recent years and more people are buying online instead of offline. With online shopping, the demand for home deliveries is increasing along with it. Last mile deliveries, which is the last part of the supply chain from business to customer, operate mainly in urban areas. READ MORE
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4. Environmental impact of excess air in secondary packaging : A qualitative study of green packaging development theory versus practice in modern e-commerce
University essay from Södertörns högskola/Företagsekonomi; Södertörns högskola/Institutionen för samhällsvetenskaperAbstract : The growing e-commerce industry and online shopping is increasing the demand for transportation services world-wide. This expanding industry is beneficial for the economic aspects of society, but the transportation of packages is also causing major environmental impacts along the supply chain. READ MORE
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5. E-commerce and its Effects on Commercial Real Estate and F&B : Space Conversions, the Optimal Meeting Place and Future Expectations on Development in Stockholm CBD
University essay from KTH/Fastigheter och byggandeAbstract : People are becoming more digital today, and are spending the majority of their time behindscreens. Because of this, the importance to socialize have become more prominent. In thisdigital era, more businesses are establishing online. A structural reformation in the retailmarket is inevitable. READ MORE
