Essays about: "importance of global marketing research"

Showing result 21 - 25 of 43 essays containing the words importance of global marketing research.

1. 21. The Unique Nostalgic Shopper : Nostalgia proneness and desire for uniqueness as determinants of shopping behavior among Millennials

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Matteo Betti; Iram Jahan Dad; [2016]
   Keywords : nostalgia; proneness; desire for uniqueness; shopping behavior; marketing; quantitative; european; CSI; consumer styles inventory; personal; historical; hedonic; hedonistic; utilitarian; shopping motivations; consumer behavior;

   Abstract : Millennials, or Generation Y, represent one of today’s most prominent age cohorts: with their increasingly stronger purchasing power and importance in the global economic landscape, it is no wonder that marketers are striving to find new ways to appeal to the taste of this peculiar generation of consumers. Among the various modern research fields in business, one in particular is offering incredibly interesting insights to both scholars and professional marketers: the concept of nostalgia proneness in consumer behavior. READ MORE

3. 22. Corporate Social Responsibility : A genuine comittment or just good adverising

   University essay from Uppsala universitet/Teologiska institutionen

   Author : Helen Ekholm Piper; [2015]
   Keywords : corporate social responsibility CSR;

   Abstract : The importance of corporate social responsibility (hereinafter referred to as CSR) is on the rise, and more and more companies are engaging in activities such as cause-related marketing, employee volunteering and/or corporate philanthropy, commonly referred to CSR programmes. More than 80 % of Fortune 500 companies deal with CSR issues in the United States. READ MORE

4. 23. Corporate social responsibility review in total quality management framework

   University essay from Högskolan i Gävle/Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

   Author : Sara Poureh; [2015]
   Keywords : total quality management; corporate social responsibility;

   Abstract : Corporate social responsibility has become part of the economic terminology since the seventh decade of the 20th century. From the beginning of the 21st century this context extended and multidimensional with several economic, social and legal connections. READ MORE

5. 24. IMPLICATIONS OF NEW PRODUCT DEVELOPMENT PROCESSES WITHIN THE SWEDISH HIGH-TECHNOLOGICAL MANUFACTURING INDUSTRY BASED ON A MULTI-ASPECT APPROACH

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Rawan Ramadan; [2014]
   Keywords : new product development NPD ; traditional NPD; multi-aspect NPD; emerging technology; global collaboration; financial performance; emerging technologies;

   Abstract : As business, technologies, and products changes so quickly in the modern day business environment, the complexity of launching new products into global markets increases. Therefore, the significance of the new product development (NPD) concept is rising, according to researchers. READ MORE

6. 25. Cross-cultural differences in brand image perception

   University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

   Author : Emelie Jansson; [2013-09-20]
   Keywords : Brand; brand image; brand associations; brand perception; brand identity; brand personality; culture; intercultural communication; cultural dimensions; marketing; marketing communications;

   Abstract : Problem – International companies need to become more aware of differences within cultures and consumer behavior to stay competitive in today’s business environment. Even though international companies aim to communicate the same image of global brands across different cultures, the image of those brands may still be perceived differently due to differences in cultural values. READ MORE