Essays about: "importance of marketing in banks"

Showing result 6 - 10 of 10 essays containing the words importance of marketing in banks.

  1. 6. Factors influencing the choice of a bank : An international student perspective

    University essay from Företagsekonomi

    Author : Vitalina Pishchenko; Pooja Parekh; [2013]
    Keywords : International; factors; students;

    Abstract : Purpose: The purposeof this thesis is to identify what factors influence international students in their choice of a bank.Literature review: A review of previous research about bank selection criteria related to students as well as a few examples of bank choice studies in the general population is presented. READ MORE

  3. 7. Customer Loyalty: A case study of a local bank in Sweden

    University essay from Internationella Handelshögskolan

    Author : Sara Fransson; Karolina Lahdeaho; Therese Skoglund; [2011]
    Keywords : Customer loyalty; Relationship marketing; Complaint management; Service quality; Kundlojalitet; Relationsmarknadsföring; klagomålshantering; servicekvalitet;

    Abstract : Background: The financial services industry is a highly competitive and fragmented market. Firms are realizing the need and advantage of retaining customers rather than only focusing on acquiring new customers. Managers should focus on increasing customer satisfaction and communication levels as well as providing higher service quality. READ MORE

  4. 8. What Drives customer loyalty and Profitability? Analysis of Perspectives of retail customers in Ghana's Banking Industry

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Daniel Nukpezah; Cephas Nyumuyo; [2009]
    Keywords : Service quality; customer satisfaction; competitive pricing price satisfaction ; customer loyalty; brand image and reputation; customer switching; profitability; market share; SERVPERF; SERVQUAL;

    Abstract : Customer loyalty as a concept is a critical strategic option in today’s competitive environment. It is no surprise therefore that managers and researchers have increased their study and understanding of the concept as a strategic marketing imperative over the past decades to capture market share and improve profitability. READ MORE

  5. 9. What should be done to improve employee motivation at Lammin Osuuspankki branches in Lahti?

    University essay from Ekonomihögskolan

    Author : Satu Castren; Kaleem Ullah Muhammad; [2008]
    Keywords : internal marketing; employee motivation; motivation at banks; management and motivation; Lammin Osuuspankki;

    Abstract : Abstract Date 12th June, 2008 Course Name Master Thesis EFO 705 Program MIMA‐International Marketing Group Satu Kristiina Castren 821118‐P147 Kaleem Ullah Muhammad 801202‐P310 Tutor Tobias Eltebrandt Title What should be done to improve employee motivation at Lammin Osuuspankki branches in Lahti? Problem Statement What should be done to improve the motivation of employees by the management at the branches of Lammin Osuuspankki in Lahti? Purpose of the Research The purpose of the research is to study internal marketing at Lammin Osuuspankki Lahti branches focusing on employee motivation. This research is designed for the management of Lammin Osuuspankki so that they can encourage the employees to work in an effective way. READ MORE

  6. 10. Internet Banking in Sweden: An Exploratory study on its Symbiotic Benefits : MBA thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Solomon Okhiria; [2007]
    Keywords : Internet Banking or Online banking; Service delivery channels; Technology-based; Enabled-service; Product-service Continuum;

    Abstract : Purpose – The growing importance of use of Internet banking as another service delivery channel by banks to their customers lead to a number of supposition and deductions been made on the value creation of Internet banking and its extent of use. In the light of this, a profound and comprehensive study was conducted with the aim to first, determine the extent of use of Internet banking in Sweden, second, to validate the conjecture and the anecdote inferences that Internet banking provides values to both the bank and its customers. READ MORE