Essays about: "importance of tourism industry in the destination"

Showing result 1 - 5 of 18 essays containing the words importance of tourism industry in the destination.

  1. 1. Creating the world's most sustainable and attractive travel destination. A content analysis of sustainable place brand identities in Southern Sweden

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Douglas Berglund; Katherine Driscoll; [2023-11-22]
    Keywords : place brand identity; place branding; sustainability; content analysis;

    Abstract : This study examines how the place brand identities of seven Destination Management Organisations (DMOs) in southern Sweden guide their sustainable tourism communication. With the importance of sustainability becoming clear, interest in sustainable place branding is growing rapidly in scholarly and professional contexts. READ MORE

  2. 2. Tourism Marketing Management and Competitiveness A Case Study in Öland & Gotland

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Sara Benmakhlouf; Rodrigo Fajardo; [2023]
    Keywords : Small island destinations; competitiveness; cultural tourism; relationship marketing; seasonality; market segmentation;

    Abstract : The drastic growth in the tourism industry is continuously raising questions for destinations regarding competitiveness in today's global market share. For small island destinations, destination management in the terms of marketing is a crucial factor that defines the competitiveness and success of smaller islands in order to remain competitive and economically benefit in the fast growing tourism industry. READ MORE

  3. 3. Winter tourism in the European Alps, a balance between environment and society. : A case study about Obertauern in the face of climate change.

    University essay from Umeå universitet/Institutionen för geografi

    Author : Amrei Aubrunner; [2023]
    Keywords : Climate change; winter-based tourism; ski areas; adaptation; mitigation; sustainable development; key stakeholders; Sustainable Development Goals;

    Abstract : Climate change is a global phenomenon that affects various industries worldwide. One of the most affected industries is the snow-based industry, which includes skiing, snowboarding, cross-country skiing, winter sports, and related tourism and hospitality sectors. READ MORE

  4. 4. Sustainable Stakeholder Framework for Hotels : Supporting Sustainable Tourism Management in Vlora, Albania

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Alma Berggren Ek; Ella Espling; [2021]
    Keywords : Sustainable development; Sustainable Tourism Framework; Sustainable Management; Hospitality; Tourism; Corporate Social Responsibility; CSR; Sustainable development goals; SDG; Agenda2030; hållbar utveckling; hållbara management planer; hotell; turism;

    Abstract : This study aims to create a sustainable tourism stakeholder framework for hotels in Vlora, a popular tourist destination in southeast European country Albania. As tourism is one of the major driving forces towards better social and economical conditions in Albania but simultaneously poses threats towards nearby ecosystems and protected areas, local traditions and cultures and small suppliers, the importance of sustainability in the industry has risen as a top priority. READ MORE

  5. 5. Study on the Influencing Factors of Tourist Loyalty on Gotland

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Jiyi Jin; [2021]
    Keywords : tourist loyalty; tourist satisfaction; tourist perception;

    Abstract : Nowadays, it is very important to study tourist loyalty and its influencing factors in the field of tourism research. After expatiating the importance of global tourism to regional development, this paper introduces the concept of tourism loyalty and its related influencing factors and tries to analyze how tourist loyalty is formed in Gotland tourism, so as to realize the sustainable development of the tourism industry on Gotland. READ MORE