Essays about: "industry analysis of a marketing plan"

Showing result 1 - 5 of 11 essays containing the words industry analysis of a marketing plan.

1. 1. DMOs Strategies to Attract Tourists to Nature-Based Destinations in Norrbotten County : A qualitative study on DMOs usage of marketing strategies to endorse destinations concerned by nature-based tourism

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Moa Lundgren; [2020]
   Keywords : nature-based tourism; marketing strategies; segmentation; destination marketing organizations DMOs ; promotional plan;

   Abstract : The tourism industry is one of the most thriving industries in the world and nature-based tourism is one of the most expanding sectors in the European tourism industry. However, destinations today have global substitutes which means a destination can easily be exchanged for another destination. READ MORE

3. 2. The Consequences of Consumer Brand Hate - A Case Study of Anti-branding Websites in the Airline Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lisa Scheider; Brittany Purkis; [2016]
   Keywords : Brand Hate; Anti-branding; Airline Industry; Consumer Brand Relationship CBR ; Consumer Complaint Behavior; Brand Avoidance; Consumer Dissatisfaction; Customer Service Quality.; Business and Economics;

   Abstract : Title: The Consequences of Consumer Brand Hate: A Case Study of Anti-branding Websites in the Airline Industry Seminar Date: May 30, 2016 Course: BUSN39 - Degree Project in Global Marketing Authors: Brittany Purkis, Lisa Scheider Advisor: Annette Cerne Keywords: Brand Hate, Anti-branding, Airline Industry, Consumer Brand Relationship (CBR), Consumer Complaint Behavior, Brand Avoidance, Consumer Dissatisfaction, Customer Service Quality. Purpose: The purpose of the study is to draw further understanding and investigate the hate relationship between a particular company and consumers and to develop theory in this area of study that has grown in relevance. READ MORE

4. 3. Företagande inom trädgårdsdesign : viktiga komponenter för att lyckas

   University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

   Author : Daniel Lindsö; Sofia Hallin; [2014]
   Keywords : komponenter; företag; företagande; affärsplan; trädgårdsdesign; tjänster; intervjuer;

   Abstract : Utbildningen Trädgårdsingenjör med designinriktning innefattar kurser som företagsekonomi och marknadsföring vilket kan uppmuntra studenter till att starta eget företag. Att bli egenföretagare kanske är rätt väg att gå men vi frågar oss om utbildningen ger tillräckligt med kompetens för att våga ta det steget. READ MORE

5. 4. Green Digital Marketing in the Mobile Phone Industry : Recommendations for Sony Ericsson's GreenHeart™

   University essay from Avdelningen för ekonomi

   Author : Jan Barrish; [2011]
   Keywords : Sony Ericsson; GreenHeart™; Green Marketing; Nokia; Motorola; Samsung; LG Digital Marketing; mobile phones;

   Abstract : Aim: This study is part of a digital activation plan that was done for Sony Ericsson’s GreenHeart™ team in the fall of 2009. The investigation presents and discusses what Sony Ericsson and its 4 main competitors (Nokia, LG, Samsung and Motorola) have done within green digital marketing and how the subject was communicated on their webpages. READ MORE

6. 5. Personalized Communications : A Cross Media tool for the future

   University essay from Grafisk teknik

   Author : Jennie Berglund; Magdalena Forsberg; [2010]
   Keywords : personalization; PODi; content analysis; cross media; marketing; response rate; ROI; variable data printing; database; campaign; media channels;

   Abstract : Personalized communication is when the marketing message is adapted to each individual by using information from a databaseand utilizing it in the various, different media channels available today. That gives the marketer the possibility to create a campaign that cuts through today’s clutter of marketing messages and gets the recipients attention. READ MORE