Essays about: "innovations social media"
Showing result 1 - 5 of 23 essays containing the words innovations social media.
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1. Peers, Privacy & Pleasure: A mapping of how social norms influence consumers in their diffusion of a social media application with privacy implications, the case of TikTok
University essay from Göteborgs universitet/Graduate SchoolAbstract : TikTok, the social media network where users can post and share user created content with one another, has fallen under examination of governments across the globe due to rising distress in regards to the privacy implications that the app may have. Understanding how TikTok reached such success even with an apparent privacy implication calls for a mapping of the social norms (Injunctive, Descriptive, Personal) and how they shaped consumer perceptions. READ MORE
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2. The Impact of Social Media inTourist Identity Creation : A netnographic study of travel posts on Cyprus
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Two years after the COVID-19 pandemic it appears that the consumer behaviour oftourism is returning to pre-pandemic unsustainable behaviour. Whereas scholarscontinually stress that tourism needs to transform if it is to remain a viable option forfuture generations. READ MORE
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3. From rags to riches - An explorative study of the technological influence within modern retail investor behavior
University essay from Göteborgs universitet/Graduate SchoolAbstract : Swedish citizens have a long background of passively investing in stocks and mutual funds. With the rise of new technologies, an ongoing surge of retail investors actively participating in the financial markets have been identified. READ MORE
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4. Exploring loyalty within car subscriptions, in the case of Care by Volvo - How can brand communities and social bonds be used to increase Millennials’ customer loyalty in the car subscription business model?
University essay from Göteborgs universitet/Graduate SchoolAbstract : Introduction: Subscription is a fairly new phenomenon, with several arising innovations. One of these innovations is Care by Volvo. This business model counters ownership of cars to accessibility to cars, which several generations also seem to do. One of these generations are millennials which are the focus of this study. READ MORE
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5. The Digital World of Self-Publishing : A qualitative multiple case study examining how digitalization has influenced self-publishing authors.
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: The third revolution, also called the digital revolution, has challenged the traditional way of publishing and the existing business models. Digitalization has become the center of this development and with innovations such as the internet and computers, a whole new world of possibilities for authors have opened up, including self-publishing. READ MORE