Essays about: "innovative marketing SME"

Showing result 1 - 5 of 7 essays containing the words innovative marketing SME.

1. 1. Analysis for the utilization of social media in a Swedish-based SME’s business network : A case study on the service-based startup

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Nitish Shrinivas Kulkarni; Namratha Kumar Vemulkar; [2021]
   Keywords : Business-to-Business Marketing; ARA Model; Social Media; Small-and-Medium Enterprises; Collaboration Process; Hybrid Approach.;

   Abstract : Social media (SM) is an innovative strategy used to develop new forms of communication channels and platforms. This has led to a positive transformation in the marketing strategy for both small-and-medium enterprises (SMEs) and large enterprises. READ MORE

3. 2. Enviropreneurial Marketings relation till svenska SM–företags hållbarhetsaktiviteter : resultatet av en kvalitativ fallstudie på tre internetbaserade företag

   University essay from SLU/Dept. of Economics

   Author : Ludvig Hindström; Ludvig Klasman; Niklas Sauer; [2019]
   Keywords : enviropreneurial marketing; SME; entrepreneurial marketing; word-ofmouth; green marketing; LOHAS; app; hållbarhet; sociala medier;

   Abstract : Marknadsföring är en vital del för varje företags framgång på marknaden. På senare år har hållbarhets trender blivit allt mer attraktivt och att de svenska konsumenternas preferenser successivt förflyttar sig mot mer hållbara alternativ. READ MORE

4. 3. To Plant and Grow Innovation : Steering Support for Innovation Processes in Medium Sized Companies

   University essay from KTH/Maskinkonstruktion (Avd.)

   Author : JOSEFIN CLEMEDTSON; EMELIE PÄÄJÄRVI; [2018]
   Keywords : Steering support; innovation processes; innovation process models; steering innovation projects; medium sized companies; SME; sustainability; Styrstöd; innovationsprocesser; innovationsprocess modeller; styrning av innovationsprojekt; medelstora företag; SME; hållbarhet;

   Abstract : Being innovative and environmentally sustainable can help companies to achieve success. Depending on the size of the company it can be achieved in different ways. When conducting innovation projects, the level of formal steering support might differ, especially if sustainability wants to be achieved. READ MORE

5. 4. Assessing the business opportunity for royalty-free music in public spaces targeting SMEs

   University essay from Lunds universitet/Produktionsekonomi

   Author : Pontus Akervall; Richard Laurens; [2017]
   Keywords : In-store music; Royalty-free music; Software-as-a-Service SaaS ; Small and medium-sized enterprises SMEs ; Market assessment; Value offering; Go-to-market strategy; Technology and Engineering;

   Abstract : The digitalization of the music industry has meant a drastic increase of public accessibility of recorded music, which has transformed the way in which music is being consumed. From initially being restricted by the physical disposition of CDs and vinyl, the prospect of digital downloading and music streaming has rapidly transformed the music landscape as the world knows it. READ MORE

6. 5. Entrepreneurial Marketing : The emergence of a new strategy in a small venture

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Maxime Rogard; François Dubreuil; [2016]
   Keywords : Entrepreneurial marketing; marketing; entrepreneurship; entrepreneurs; SFA Romani; small venture; new strategy;

   Abstract : Historically speaking, marketing and entrepreneurship have been separated into two different concepts. However, more and more studies are now doing a link between them. They have shown that both concepts have strengths but also weaknesses. READ MORE