Essays about: "internal branding"

Showing result 31 - 35 of 113 essays containing the words internal branding.

1. 31. Branding in Public Transportation: Campfires and Beyond

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Caroline Sandén Gustafsson; Alice Fregne; [2019]
   Keywords : Marketing; Branding; Public Organization; Transportation; Sustainability; Business and Economics;

   Abstract : The purpose of this research is to study how organizations in public transportation are viewing branding. We aim for this thesis to acknowledge branding as a tool to create a strong brand. This thesis is of importance due to the influence public organizations within transportation hold for Sweden to reach their sustainability goals. READ MORE

3. 32. Improving the information architecture at Boliden Group

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Kristina Nyberg; [2018]
   Keywords : Information management; Information architecture; H.5.m. Information systems; Data flow architectures; communication management; Intranets;

   Abstract : Architects design physical structures to allow visitors to perform certain actions. The same idea can be applied to the digital landscape [18]. READ MORE

4. 33. “Auditors’ journey to the top” : The case of Sweden

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Tammam Alfakir; Saleh Abdullah; [2018]
   Keywords : Promotion; Auditor; Partner; Profitability; Professionalism; Agency theory;

   Abstract : Promotion to partner has always been a future goal for auditors, still becoming a partner is not an easy task, and it has many requirements, and since the audit profession is a sensitive profession and it concern everyone in the society, and since partners are the most important capital that audit firms have, so that is why we thought it is very important to investigate how this position can be reached?This research has a qualitative methodology and has interviews and internal documents as research strategy. The research consist of 7 interviews varied between authorized auditors who are still working in auditing firms or left it before becoming partners, partners and HR, the interviews were performed personally via phone or face to face. READ MORE

5. 34. Case Competitions as a Tool to Build Brands and Reputation

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Judith Armenteras; Iris Politiek; [2018]
   Keywords : Corporate Case Competitions; strategic brand management; case competitions; brand reputation; internal branding; employer branding.; Business and Economics;

   Abstract : Aim: We aim to broaden the view and the understanding of what a case competition is and how it can be used beyond its use as an educational method of teaching and learning. More specifically, the purpose is to explore the phenomenon of case competitions as a branding tool from a strategic brand management perspective. READ MORE

6. 35. Sensemaking of Employer Branding Activities Tailored for University Graduates

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Carina Gering; Siqi Zhao; [2018]
   Keywords : Employer Branding; Corporate Branding; Internal Branding; External Branding; Graduate Attraction; Sensemaking; Business and Economics;

   Abstract : The current thesis examined how employees make sense of employer branding activities tailored for university graduates. A mixed-method approach of conducting qualitative research was use to investigate the nature of tailored employer branding activities. Based on the theory of sensemaking, deeper understanding of the addressed topic was gained.. READ MORE