Essays about: "internal branding"

Showing result 26 - 30 of 113 essays containing the words internal branding.

  1. 26. Branding Public Transportation in Sweden

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Djenane Liasse; Jana Tigges; [2019]
    Keywords : Branding public transportation; Attitude towards Advertisement; Attitude towards Brand; Self-brand connection; Brand fit; Green Branding; Love Branding; Technology Branding; Business and Economics;

    Abstract : Purpose: The purpose of this thesis it to investigate if and how branding in public transportation can influence sustainable consumer behaviour. It is of interest to analyse the influence of different branding concepts (green, love and technology) on attitude towards public transportation, the intention to use and recommend it. READ MORE

  3. 27. Internal Branding in a Competency-Based Organisation : A qualitative study on the influence of a competency-based approach on internal brand commitment

    University essay from Umeå universitet/Företagsekonomi

    Author : Tove Näsman; Nils Hellström; [2019]
    Keywords : Competency; Competency Based Approach; Competency Based Models; Internal Branding; Internal Communication; Internal Brand Communities; Person- Organisation-Fit; Internal Brand Commitment; Employee Lifecycle;

    Abstract : In the business environment of today, competency-based organisations with a people- centric focus are at large becoming the norm and replacing task-based firms. This shift is driven by the benefits which the organisation can gain from leveraging the skills, attitudes, values and behaviours of its staff, through a competency-based approach (CBA). READ MORE

  4. 28. Cultural Heritage & Brand Communication - Case Study Sofiero Castle & Castle Park

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Maike Stegemann; [2019]
    Keywords : Cultural heritage; branding; brand management; internal brand communication; external brand communication; leadership; brand stakeholders; organizational structure; ownership; Social Sciences;

    Abstract : This study examines the effect of different organizational aspects on the internal brand communication of an organization in the context of cultural heritages. As cultural tourism is growing and becoming more competitive, this particular tourism branch has to be introduced to internal brand communication to provide a good base for branding. READ MORE

  5. 29. The Blurred Line Through Technology

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Amanda Hellström; Aparna Revi; [2019]
    Keywords : Technology; Sensemaking; Service Organizations; Organizational Culture; Brand; Brand-centred control; Control; Internal Branding; Normative Control; Neo-Normative Control; Business and Economics;

    Abstract : Modern technology plays a significant role in transforming workplaces and creating an improved business performance. The technological advancements have enabled organizations to utilize technology platforms for increased brand performance since brand and branding have become highly important in today’s organizations. READ MORE

  6. 30. Internal marketing through gamification : A qualitative study on the influence of game elements within an app on internal marketing activities

    University essay from Umeå universitet/Företagsekonomi

    Author : Alf Grönvall; Axel Holmner Härgestam; [2019]
    Keywords : Internal marketing; through; gamification; A qualitative study on the influence of; game elements; within an app on; internal marketing activities;

    Abstract : AbstractThe subject of gamification is a relatively new and novel concept when it comes to stimulating behavior. Gamification is the use of game elements in a non-game context. Gamification is a tool that can motivate people to engage with activities related to health, education and personal productivity. READ MORE