Essays about: "internationalization of markets and business"

Showing result 21 - 25 of 148 essays containing the words internationalization of markets and business.

  1. 21. The Art of Abandoning Ship

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Matilda Eklund; Alexander Manieri; [2021]
    Keywords : de-internationalization; escalation of commitment; banking; telecommunication; multinational enterprise; internationalization; Business and Economics;

    Abstract : This study seeks to understand why and how Swedish MNE:s in the banking and telecommunication sectors decide to de-internationalize from foreign markets. Specifically, this question is addressed by examination of the driving motives behind the decisions, and the relevance of escalation theory to the decision making process. READ MORE

  3. 22. Designing Business Models of Tomorrow : Exploring the Expansion of Cleantech-as-a-Service through an Agile approach

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sofia Gudmundsson; Anaïs Lachini; [2021]
    Keywords : Digital Entrepreneurship DE ; Digital Business Model DBM ; Born Digitals BDs ; Digital Sustainability; Sustainable Software; Dynamic Capabilities; Agility; Agile internationalization; Cleantech; Ecosystems;

    Abstract : Background: Three mega trends are profoundly changing today’s market dynamics; climate change, digitalization, and globalization. The increasing interconnectivity and omnipresence of digital technologies are blurring the boundaries of the physical and virtual reality, implying a shift in how digital companies create value and internationalize. READ MORE

  4. 23. Internationalization and its role in the utilization of Influencer Marketing within Business

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Victoria Näsberg; [2021]
    Keywords : internationalization; e-marketing; uppsala model; social network theory; standardization; adaptation; eWOM; network co-production model; social media; influencer; influencer marketing; mccracken s meaning transfer model; source credibility model; networks;

    Abstract : The growth within internationalization has changed the world at a rapid pace, with businesses expanding into foreign markets on a daily basis. Similarly, to the growth within internationalization, social media has changed how marketing activities are conducted throughout the world. READ MORE

  5. 24. Communication across cultural barriers to internationalization between Sweden and Japan : A Case Study of HMS Networks AB

    University essay from Högskolan i Halmstad/Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL)

    Author : Alexandra Jäderlind; Harumi Averfalk; [2021]
    Keywords : Internationalization; Cross-cultural communication; Cultural barriers; Case Study; Japan; Swedish owned company;

    Abstract : In the globalized economy, internationalization is necessary for companies to have a  competitive advantage to survive in the long term and Swedish companies are no exception. However, when Swedish companies enter Japan the cultural differences between the two countries are significant, which may create cultural barriers. READ MORE

  6. 25. Women’s Entrepreneurship in Emerging Markets: The Challenges to Develop and Internationalize Entrepreneurial Firms : A Study on Bangladesh

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Busrat Ferdous; Shakara Tanya; [2021]
    Keywords : Internationalization; women entrepreneurship; emerging market; Bangladesh; challenges; knowledge and learning; networking; funding; smallness; dynamic capabilities; digitalization; innovation; global competition;

    Abstract : Studies on the internationalization of entrepreneurial firms have ignored women's entrepreneurship as a distinct research area before the 1970s. However, women's entrepreneurship started to get the attention of researchers a few decades ago and it is still in the adolescence stage. READ MORE