Essays about: "internet marketing Thesis sample"

Showing result 6 - 10 of 14 essays containing the words internet marketing Thesis sample.

  1. 6. E-retailers' use of Facebook as a marketing communication tool - The relationship between performance and use of Facebook for small e-retailers in Sweden.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Klara Mitteregger; [2015]
    Keywords : Facebook; social media; e-commerce; e-retailers; store performance;

    Abstract : The purpose of the thesis was to investigate in a quantitative study how Swedish e-retailers with yearly revenue of less than 12.5 million Swedish kronor use Facebook as a marketing communication tool. READ MORE

  3. 7. Customer Satisfaction in the Higher Education Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ann-Christin Fischer; Punyasooree Suwunphong; [2015]
    Keywords : customer satisfaction; service quality; service marketing; international stu- dents; higher education; culture shock; Mathematics and Statistics;

    Abstract : Abstract Introduction: Understanding customer satisfaction is a central objective of organiza- tions. Besides, satisfaction is an indicator of how customers perceive the quality of an offered product or service. READ MORE

  4. 8. Is the Loyal Reader a More Valuable Reader? - A Study on Loyalty as a Modifier of Ad Performance in Print Media

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Axel Edgren; Christian Pedersen; [2014]
    Keywords : Media context effects; Print media; Print advertising; Loyalty effects; Media planning;

    Abstract : Print media today is struggling to compete for advertising expenditures, while concurrently media planners and others concerned with marketing efficiency are facing cluttered mediums and channels. Since the 1950s, the study of how an advertisement's medium, channel or context can influence its reception has led to various discoveries that are relevant both to media and marketing actors, yet under-researched areas remain. READ MORE

  5. 9. Online trust : A study about trust in E-commerce

    University essay from Institutionen för marknadsföring (MF)

    Author : Rebecca Eurén; Johanna Vilumsons; Therese Nordin; [2013]
    Keywords : e-commerce;

    Abstract : Communication has developed during the years and is discussed to have become a central part in marketing, since it can be seen as the process where a company try to communicate the value of a product or a service to an end consumer. A relatively new way of communication is through the use of technology and internet, which has given companies new opportunities to communicate. READ MORE

  6. 10. Pets as Status Symbols

    University essay from IHH, Marketing and Logistics

    Author : Tadas Cekavicius; Milda Pajarskaite; [2012]
    Keywords : Pets; status; symbols; conspicuous; consumption; cats; dogs.;

    Abstract : According to Onkvisit and Shaw (1987), many products and possessions can be perceived as extensions of consumers' self-identity.  Some consumers might even try to enhance their image through conspicuous or status consumption. According to Mosteller (2008), possessing a pet is closely related to the theory of the extended self. READ MORE