Essays about: "internet marketing Thesis sample"

Showing result 11 - 14 of 14 essays containing the words internet marketing Thesis sample.

1. 11. Application of ICT in the Swedish Hopsitality & Tourism Industry : a study of viral marketing and word- of -mouth marketing concepts in relation to CRM

   University essay from Avdelningen för ekonomi

   Author : Nilnta Elpida Morais; Joyce Mhando; [2012]
   Keywords : viral marketing; electronic word of mouth; word of mouth; customer relationship management; customer satisfaction;

   Abstract : Aim: The Internet has provided a medium for word of mouth and its electronic extension, also known as viral marketing. In the hospitality and tourism industry, use of the internet has caused drastic changes. READ MORE

3. 12. Customer Involvement In Service Innovation : Study of the bank industry

   University essay from Ekonomihögskolan, ELNU

   Author : Daniel Lindberg; Jimmie Borgqvist; [2011]
   Keywords : ;

   Abstract : Thesis; Master Programme, Marketing Linnæus University, School of Business and Economics in Växjö Authors: Jimmie Borgqvist & Daniel Lindberg Tutor: Sarah Philipson Title: Customer involvement in Service Innovation – a study of the banking industry. Background/Problem: Services are commodities in most service industries and the companies are not putting enough into innovation of services to differentiate themselves from their competitors. READ MORE

4. 13. Conversion Rate Problem of SMEs in Internet Marketing : a Developing Country Perspective

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Mohammad Arshad Sheikh; [2009]
   Keywords : marketing; e-commerce; b2c; business to consumer; conversion; conversion rate; consumer; Pakistan; Pakistani consumer;

   Abstract : In the recent years, electronic commerce has become an important alternative or additional sales and marketing channel. Many companies are only selling through this channel while many others are using it as an additional channel for boosting their sales. READ MORE

5. 14. Trends in Internet Marketing

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Nitin Panchanathan; [2005]
   Keywords : internet marketing; marketing trends; future of internet marketing; affiliate marketing; search engine marketing; viral marketing; reasons to pursue internet marketing; search engine marketing; internet survey;

   Abstract : Internet marketing involves the usage of the Internet to market and sell goods or services. In this thesis we wished to seek answers for the following questions with the help of web, email surveys taking into consideration consumer perspective, company perspective and 3rd party internet marketing agency perspective. READ MORE