Essays about: "internet marketing technologies"

Showing result 11 - 15 of 23 essays containing the words internet marketing technologies.

  1. 11. Internet Technology Use in The Value Chain of Ethiopian SMEs : The Benefits, problems & Prospects.

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : ASAMNEW DESSIE KASSIE; [2012]
    Keywords : SME; Internet Technology; Value Chain;

    Abstract : Background: Major attention in researches within the field of internet technologies andits usage in service providing Small and medium Enterprises has been devoted in thedeveloped countries. Little or almost no attention or studies have been given on most ofthe developing or third world countries specifically, Ethiopia which can be consideredas a black hole in related researches. READ MORE

  3. 12. "If you're gonna play the game, you gotta learn to play it right" : Relationship marketing in the online gambling industry

    University essay from Ekonomihögskolan, ELNU

    Author : Joel Hedberg; Jack Liikanen; [2012]
    Keywords : Services; Online gambling industry; Relationship marketing; Customer value;

    Abstract : Background: The expansion of the Internet has created nearly endless possibilities for innovations in regards to the e-commerce environment. However, as new technologies emerges, so do the competition on the market. READ MORE

  4. 13. The I Online - Identity Conceptualisation in Social Media and the Implications for Online Marketing Communications

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Charlotte Diaz de la Vega; Madelein Fagerlind; [2011-02-28]
    Keywords : Social media; Online marketing; Identity conceptualisation; Extended self; ndividual empowerment; Brand interaction; Uses and gratification;

    Abstract : Purpose: To determine which, why and how social media tools are used by young adults to conceptualise identity/identities online, the extent of such activity and the implications for online marketing communications. Literature review: New internet technologies have altered the way brands and consumers interact with power shifting from organisations to consumers’. READ MORE

  5. 14. Practice of Online Marketing with Social Media in Tourism Destination Marketing : The Case Study of VisitSweden, Sweden

    University essay from Institutionen för ekonomi och företagande

    Author : Viet Hung Nguyen; Zhuochuan Wang; [2011]
    Keywords : Online marketing; Social media; Destination Marketing Organizations DMOs ; VisitSweden;

    Abstract : Purpose: The paper seeks to provide insights into the application of internet communication technologies with social media in tourism industry from the perspectives of destination marketing organizations (DMOs), evaluating their effectiveness for tourism destination marketing management. The specific purpose is to uncover the important role online marketing with practice of social media to build the destination brands and engage the audience to reach potential visitors. READ MORE

  6. 15. Unsolicited Commercial E-mails : A study of the consumer’s perceptions about unsolicited commercial e-mails and the implications it has for Internet user groups

    University essay from Handelshögskolan vid Umeå universitet

    Author : Mario Trasobares; Anna Tretjakova; [2010]
    Keywords : unsolicited commercial e-mail; consumer´s perceptions; implications of UCEs; e-mail marketing; spam;

    Abstract : The rapid development of Internet technologies has led to the emergence of new communication means. E-mail has become a new powerful tool used by millions with the main purpose of exchanging information. READ MORE