Essays about: "literature review of customer relations"
Showing result 6 - 10 of 18 essays containing the words literature review of customer relations.
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6. Latitud 57: a summer festival for everyone : Advantages and disadvantages with a wide target group within a festival or event context
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The purpose of this thesis is to acquire a deeper understanding of advantages and disadvantages of having a wide target group within Swedish festivals or events, and how they can maintain it through the three concepts customer experience, cocreation value and brand image. This research will be conducted through relevant topics that have been identified, studied and analyzed in order to fill the existing research gap. READ MORE
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7. They came, they saw, they adapted : How Swedish firms adapt when managing cross-cultural business relations with Japanese customers
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Culture is a strong part of people’s lives. When you are working with people and building relationships with them, it helps to have some perspective and understanding of their cultures. In the Japan business culture, there are several things that differentiate them from Swedish their way of conducting business. READ MORE
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8. Servitization in Manufacturing Firms: Exploring Possible Relations Between the Product-Service Systems Offered by Highly Servitized Manufacturing Firms and the Market Environments in which they Operate
University essay from Lunds universitet/ProduktionsekonomiAbstract : Title Servitization in Manufacturing Firms: Exploring Possible Relations Between the Product-Service Systems Offered by Highly Servitized Manufacturing Firms and the Market Environments in which they Operate Authors Edvin Magneteg Max Parkosidis Supervisors Ola Alexanderson, Faculty of Engineering (LTH), Lund University Stefan Calling, ASSA ABLOY Entrance Systems Background In recent years, an increasing number of manufacturing firms have started looking towards servitization as a way of developing their business - offering different forms of product-service systems rather than only selling products. There are numerous ways in which manufacturing firms can choose to offer services, and the extent to which different firms have chosen to servitize also varies, with some firms having taken significant steps towards becoming pure service providers. READ MORE
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9. Best customer experience Entering the age of the customer
University essay from Lunds universitet/ProduktionsekonomiAbstract : Background The business environment is constantly changing, and the way companies do business is continuously changing, which is highly apparent in the automotive industry. Adaption is a fact for firms who want to stay in the game, but what will give a company a competitive advantage in this mess of constant changes? The above-mentioned are pointing towards a new era; the age of the customer. READ MORE
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10. An investigation into the relationship between the commitment of employees and their performance. A study within the Information and Communications Technology industry
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : Employee commitment has been in the center of growing interests and studies for several decades. During this time different approaches and theories have been developed regarding this concept. READ MORE
