Essays about: "literature review of customer relations"

Showing result 16 - 18 of 18 essays containing the words literature review of customer relations.

1. 16. Key Account Management Practices in Home Appliance Industry of Pakistan

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Abdul Razzaq; [2007]
   Keywords : key accounts; business-to-business; relationship marketing; sales management; customer relations; distribution channels;

   Abstract : Abstract Key account management (KAM) is considered as an important marketing trend since last few years. The purpose of this thesis orients to the discussion about key account management practices from selling company’s perspectives in home appliance market of Pakistan. READ MORE

3. 17. Mätning av kundnöjdhet hos privata skogsägare : en fallstudie hos SCA Skog Jämtland

   University essay from SLU/Dept. of Silviculture

   Author : Cecilia Andersson; [2006]
   Keywords : virkesleverantör; kundnöjdhet; virkesaffär; SCA; skogsägarmål; skogstjänster;

   Abstract : De senaste åren har det uppkommit ett ökat behov av inhemskt virke inom SCA. Detta framförallt på grund av ökad virkesefterfrågan från de egna industrierna. Eftersom inte SCA Skogs eget skogsinnehav på 2. READ MORE

4. 18. Infromation sharing for improved collaborative planning

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Maria Hansson; Gunilla Hansson; [2003]
   Keywords : Consumer Satisfaction; Consumer Demand; Food Supply Chain; Information Sharing; Collaboration; Relations; Follow ups; Management of enterprises; Företagsledning; management; Business and Economics;

   Abstract : Title: Information sharing for improved collaborative planning – A case study in the food supply chain from manufacturer to retail stores Authors: Gunilla Hansson and Maria Hansson, Lund Institute of Technology, Lund University Supervisors: Maria Fagrenius, Customer Service & Development Sweden/Ahold Customer Supply Manager, Kraft Foods Sverige AB Fredrik Nilsson, Department of Design Sciences, Division of Packaging Logistics, Lund Institute of Technology, Lund University Annika Olsson, Department of Design Sciences, Division of Packaging Logistics, Lund Institute of Technology, Lund University Christer Kedström, Department of Business Administration, School of Economics and Management, Lund University Problem Description: How shall effective and satisfactory replenishment planning and information sharing be designed to improve the security of consumer satisfaction? In which areas is it most essential to do changes in order to come closer to a more desirable replenishment planning and information sharing situation in the food supply chain? Purpose: The purpose of this master thesis is to provide propositions for improving replenishment planning and information sharing in the food supply chain in order to improve the consumer satisfaction. Method: The background to this master thesis led us to be nominalists and functionalists with a systems approach. READ MORE