Essays about: "literature review of customer relations"

Showing result 11 - 15 of 18 essays containing the words literature review of customer relations.

  1. 11. Supplier-Buyer Relationships within the Small-Sized Fashion Retail Industry : A qualitative study of relationship marketing within small-sized fashion retailers in Sweden

    University essay from Institutionen för marknadsföring (MF)

    Author : Cecilia Wilthorn; Marie Larsson; Hampus Henriksson; [2013]
    Keywords : Relationship marketing; Buyer-supplier relationship; Trust; Commitment; Affective; Calculative; Small-sized fashion retailer;

    Abstract : Despite the vast research within the fields of buyer-supplier relationships and the fashion industry, a lack of comprehensive understanding concerning the connection between the two seems to be found. Research regarding long-term relations and key concepts in form of trust and commitment, are stated to be crucial in order to create a long-term relationship. READ MORE

  3. 12. Lean in the supply chain : research and practice

    University essay from Kvalitetsteknik; Tekniska högskolan

    Author : Paschal Ugochukwu; [2012]
    Keywords : Supply chain; Lean; Literature review;

    Abstract : Lean is a management philosophy that enhances customer value through waste elimination and continuous improvement in a system by applying lean principles, practices, and techniques. The focus on lean implementations and research had been typically a single company without extension to the entire supply chain. READ MORE

  4. 13. Impact of Customer Relationship Management on Product Innovation Process

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Yelin Li; Thu Sang Nguyen Thi; [2012]
    Keywords : customer relationship management CRM ; product innovation;

    Abstract : In marketing, the common view is that customer relationships enhance innovativeness. Regularly it involves doing something new or different in response to market conditions. However, previous studies have not addressed how customer relationship management (CRM) plays its role in product innovation process. READ MORE

  5. 14. CUSTOMER RELATIONS INFLUENCE AND IT’S RELATIONSHIP WITH CORE COMPETENCE : A CASE OF MOBILE COMMUNICATION SERVICE PROVIDERS

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Emmanuel M Mwanakatwe; Joachim N Mussa; [2011]
    Keywords : Customer relations; Core competence; Influence; Relationship; Customer relations strategies;

    Abstract : Purpose: The purpose of this thesis is to study and show how a customer relation through its strategic key elements is related to Core competence. Design and Methodology: This is a case study approach involving multiple cases for mobile telecommunication service providers from two countries namely, Tanzania and Zambia employing a qualitative research design. READ MORE

  6. 15. Performance Impacts through Intelligent Transport Systems : An Assessment of how to Measure and Evaluate

    University essay from IHH, Centre of Logistics and Supply Chain Management

    Author : Patrick Hofmeister; Matthias Kadner; [2011]
    Keywords : Intelligent Transport Systems; Performance Measurement; Evaluation; Technology Adoption; Geo-fencing;

    Abstract : This study assesses how to measure and evaluate performance impacts of IntelligentTransport Systems (ITS) in the transport chain.The importance of transportation in global trade has increased significantly in the lastdecades. READ MORE