Essays about: "low-context"

Showing result 1 - 5 of 13 essays containing the word low-context.

  1. 1. Consumer Perception of Sustainability : A cross-cultural study of green advertisement in the automobile industry between Japanese and Swedish consumers.

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Vanessa Nagaoka; [2023]
    Keywords : Green advertisement; consumer perception; intercultural communication; automobile industry; sustainability awareness; Grön reklam; konsumentuppfattning; interkulturell kommunikation; bilindustrin; hållbarhetsmedvetenhet;

    Abstract : As sustainability becomes a pressing issue, companies are increasingly adopting green advertising strategies to promote their products and increase consumer awareness. However, the effectiveness of these advertisements across different cultural backgrounds are often overlooked. READ MORE

  3. 2. The Effect of using Asian Models in Foreign Brands' Advertising in China: A Quantitative Study on Customer Reactions

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Haochang Li; Yutong Pi; [2022]
    Keywords : Asian models; advertising effectiveness; China; Self-Referencing; Cultural compatibility;

    Abstract : In this thesis, a specific dimension of marketing in China for foreign brands is investigated. This was accomplished by comparing the impact of two sets of advertisements on advertising effectiveness - one with Asian models included and one with only models from other ethnic groups. READ MORE

  4. 3. Cross-cultural design in wine destination websites : Cultural sensitivity and motivations in UI through investigation of web interface design elements

    University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Author : Anna Ahl Obucina; [2020]
    Keywords : Cross-cultural design; UI-design; localization; globalization; hedonic; wine tourism; culturability;

    Abstract : This thesis sets out to investigate hedonic and cultural web interface design elements present on wine tourism destination websites. The thesis focuses on explaining several cultural frameworks and especially the notion of localization, globalization, culturability, and cultural markers, the high/low context theory as well as tenets of hedonics in user interface design. READ MORE

  5. 4. Intercultural Communication Barriers among Future Leaders & Followers : A study on Intercultural communication barriers in Swedish multicultural work settings

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Nida Asghar; Anika Tabassum; [2020]
    Keywords : Intercultural Communication ICC ; ICC Barriers; Swedish multicultural work settings; Management of ICC barriers; High-context culture; Low-context culture; International participants;

    Abstract : This is an era of globalization due to which the world has become a Global Village and organizations are transforming into multicultural firms while increasingly building diverse teams. However, due to the organizations’ tendency towards becoming international, individuals worldwide travel and migrate from one society to another. READ MORE

  6. 5. Advertising in high- and low context cultures : A comparative content analysis between Sweden and Brazil

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Anette Karphammar; Maria Behrns; [2018]
    Keywords : ;

    Abstract : In today's increasingly globalised world, research within cultural differences is called for to be able to categorize nations and aid cross border communications around the world. This thesis is a quantitative study of differences in advertising communication between what is considered high and low context cultures, through a deeper look into Sweden and Brazil. READ MORE