Essays about: "loyalty scheme"

Showing result 1 - 5 of 6 essays containing the words loyalty scheme.

  1. 1. Leveraging Service Recovery as a Marketing Tool

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Daniel Mubiru; Fiona Nyamache; [2023]
    Keywords : Service recovery; marketing tool; satisfaction; loyalty; brand reputation; brand image;

    Abstract : Aim: The study aims to explore the process of service recovery, its transformation into a marketing tool and identifying the outcomes of the tool to the organizations. Methodology: The research employed a qualitative methodology with an inductive approach. READ MORE

  3. 2. Millennial's fashion buying behavior from Buy Now, Pay Later perspective : A study of Buy Now, Pay Later (BNPL) and its influence on millennials buying behavior andconsumption when mobile shopping

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Aiman Khan; Abang Vilary Mbanyi; [2022]
    Keywords : BNPL; Millennials; Fashion; Overconsumption; Sustainability; online shopping;

    Abstract : This study aims at examining BNPL's influence on millennials buying behavior on fashion products and how it affects their consumption of apparel. As BNPL increasingly gains ground in e-commerce as a payment method, that is highly used because of the kind of functionality it provides to both brands and consumers in particular. READ MORE

  4. 3. Evaluation of the Profitability of Quality of Experience-based Resource Allocation Deployment in LTE Network : A Techno-economic Assessment based on Quality of Experience in Video Traffic

    University essay from KTH/Radio Systems Laboratory (RS Lab)

    Author : Uri Arta Ramadhani; [2017]
    Keywords : Quality of Experience; radio resource management; video quality; mean opinion score; revenue loss; upplevad kvalitet; radio resurshantering; videokvalitét; medelvärde av graderingarna; inkomstförlust;

    Abstract : In the current mobile telecommunication market, with slow growth in mobile subscriptions and increasing traffi demand, each mobile operator needs to manage their customer loyalty in order to maintain position in the market. To retain their customer's loyalty, the user quality of satisfaction needs to be preserved. READ MORE

  5. 4. Performance of Customer Reward Programs on the Swedish Grocery Retail Market

    University essay from

    Author : Jesus Mendoza; Daniel Gonzalez; [2016]
    Keywords : loyalty; customer reward program; grocery store; share of wallet;

    Abstract : Customer Reward Programs (CRP) have increasingly been used in many industries and markets worldwide with the purpose of gaining customers and retaining their loyalty through repeated purchases in exchange of rewards. Currently, most of the retailers in the Swedish grocery store sector have implemented CRP of different types, from simple discount-based programs to complex multipartnership structures. READ MORE

  6. 5. Open Innovation strategy : Exploring challenges and opportunities

    University essay from Umeå universitet/Institutionen för informatik

    Author : Raka Prasetya Bakar; [2015]
    Keywords : open innovation strategy; challenge; opportunity; research and development firm; qualitative;

    Abstract : Innovation strategy has been playing an important role on innovation development in industrial firms. Extant studies have investigated in particular open innovation strategy.  By using a qualitative case study, I have conducted a research in an Indonesian R&D firm that has implemented an open innovation strategy. READ MORE