Essays about: "market entry China"
Showing result 11 - 15 of 55 essays containing the words market entry China.
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11. Entering the Chinese Market: Implications for foreign micro E-businesses
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Abstract Purpose: The purpose of this thesis is to show how the firm-specific resources interact with the institutional context of an emerging country in the case of E-business micro firms. This is done by identifying the factors and investigating the outcomes of those factors which give these firms economic performance from the perspective of the entry, as well as growth. READ MORE
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12. Chinese Cross-Border Online Shopping through Agents from Sweden –An Exploratory Study of the Determinants of
University essay from Göteborgs universitet/Graduate SchoolAbstract : This study focuses first on identifying the main characteristics of the seldom researched particular type of Chinese cross-border online shopping, Daigou, in which Chinese consumers purchase foreign products through commercial-oriented agents living abroad (Sweden in our study). Such findings came from a series of pre-studies including interviews with two agents in Sweden and two customers in China, non-participant observations of the two agents’ WeChat1 accounts, and netnographical investigation of customer feedbacks on one agent's Taobao2 online shop. READ MORE
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13. IKEA marketing entry strategy in China
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Nowadays, with the big background of economic globalization, economic isolation became impossible, therefore,internationalization is necessary for development of enterprise. IKEA is a Swedish multinational group which wasfounded in 1943. READ MORE
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14. Expectations vs Reality: The Luring of the Red Dragon : The study of the Chinese institutional environment as perceived by Swedish SMEs
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Since the expansion of globalization, and the opening up of the Chinese market in particular, over the last 15 years or so, Swedish SMEs have had to face increasing international competition for market share of their products and skills. In order to compete successfully, Swedish SMEs are increasingly looking to establish manufacturing units in Asian and other countries, which offer the prospect of lowering production costs and thereby increased profits. READ MORE
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15. Entry Mode Selection. A case study of an Italian Grocery Retailer and its Attempt to Access the Chinese Market
University essay from Göteborgs universitet/Graduate SchoolAbstract : In today’s globalized markets, companies seek new opportunities in developing countries. The most attractive markets are usually growing economies due to their great potentials, i.e. profitability can increase rapidly and markets might not have tight competition yet. READ MORE
