Essays about: "marketing cause"
Showing result 6 - 10 of 113 essays containing the words marketing cause.
-
6. The micro consulting business in Sweden : A multiple-case study of content marketing methods used to attract potential customers
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: In recent years, Sweden’s micro consulting enterprise (MCE) industry has grown significantly. Even during the COVID-19 pandemic, the MCE business in Sweden continued to grow in a positive direction, while bigger consulting firms were heavily impacted, with around 48% of firms seeing negative growth. READ MORE
-
7. Fashionable Activism: A study of corporate activism in fashion brands' marketing communications and the effects of congruence as moderated by brand type and political leanings
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Corporate activism (CA) has become a commonplace occurrence whereby brands express support for different social-political causes. Despite its increasing prominence, corporate activism has not been extensively researched. READ MORE
-
8. Cyprus: a divided country : How it is perceived/reasoned by Swedish tourists
University essay from Södertörns högskola/TurismvetenskapAbstract : Political instability and conflicts has had a huge impact on a country’s tourism development and can cause long-term effects on the tourism industry. Since the tourism industry contributes to a large part of the country's economy, after crisis management strategies are important to implement and tourism organizations' marketing of the destination. READ MORE
-
9. Is sharing really caring? : A qualitative study on targeted ads from a consumer perspective
University essay from Högskolan i HalmstadAbstract : Title: Is sharing really caring? Subject: Bachelor thesis in International Marketing, 15hp Authors: Mattias Andersson & Eric Gummesson Keywords: consumer behavior, targeted ads, advertising, privacy, consumer intrusiveness Problem statement: This study looks to provide clarity about consumers' perception of the intrusiveness of a targeted advertisement and their overall behavior in regard to targeted ads. The authors of this look to find out what different factors play a role in a consumer’s mind when they see a perfectly tailored ad made just for them. READ MORE
-
10. The Stock Market and Brand Equity: A Quantitative Study on the Swedish Stock Market's Reaction to Long- and Short-term Changes in Brand Equity
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Brand equity is a well-established term within the field of marketing, commonly used to describe the value of a brand name and its associations. Through an analysis of how the changes in brand equity of 15 companies listed on the Swedish stock exchange correlates with their stock prices, along with an event study of different negative company-related incidents, and a survey study of how these incidents are perceived by the Swedish public, the aim of this thesis paper is to answer our proposed research questions (1) "To what extent does the price a stock is traded at adjust in response to long-term changes in brand equity?" and (2) "To what extent do company-related incidents cause a short-term negative reaction in brand equity and, consequently, a negative reaction in stock price and a positive reaction in trading volume?". READ MORE
