Essays about: "marketing cause"

Showing result 16 - 20 of 113 essays containing the words marketing cause.

1. 16. Study the social context initiating brand activism and explore the significant components of effective brand activism as well as its pitfalls.

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Quang Nguyen; David Farmakidis; [2021]
   Keywords : Brand Activism; political activism; cause-related marketing; woke-washing; Business and Economics;

   Abstract : Brands are entering a time where brand activism and political activism in which they state their beliefs affect consumer purchasing decisions instead of having, as opposed to traditional brand product marketing. Brands are more pressured to take a stand on any social issue and voice they’re donating to matter. READ MORE

3. 17. Ready-made garments industry of Bangladesh: Factors influencing sustainable development

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Md Noman Siddiky; [2021]
   Keywords : Growth instability; RMG of Bangladesh; Sustainability; Sustainable development; Research Development; Compliance.;

   Abstract : Bangladesh RMG (Ready-made garments) industry has grown rapidly and contributing to country’s economy successfully for last three decades. In 2018-2019 this giant sector contributed 84% of the total foreign exchange earnings of the country. READ MORE

4. 18. Do They Practice What They Preach? : A quantitative study on how Generation Z’s purchase intention is affected by four CRM factors

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Emma Gerhardsson; Ida Bergh; Supakarn Thongpitaks; [2021]
   Keywords : Cause-Related Marketing; Generation Z; Communication; Purchase Intention; Cause Involvement; Message; Perceived Cause Fit; Donation Size;

   Abstract : Background: Cause-Related Marketing (CRM) is a popular marketing strategy where companies through this communication contribute to causes and engage their consumers by donating when they purchase a product and an amount of the revenue goes to charities. The concept has been divided into four different factors, being cause involvement, message, perceived cause fit and donation size. READ MORE

5. 19. Why Recommend Cashless - A Quant Study Exploring The Determinants of The Intention To Recommend Mobile Payment System

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sana Rehman; Amna Asad; [2021]
   Keywords : Mobile payment system; word-of-mouth; recommendation intention; cashless payments; technology spread; Business and Economics;

   Abstract : The purpose of this thesis is to explore antecedents of recommendation intention for the mobile payment system. The research design was cross-sectional, thus allowing to make associations and patterns. Further, structural equation modeling is used to analyze the relationships between the antecedents and intention formation. READ MORE

6. 20. To dare or not to dare – taking a stand in marketing campaigns - How companies’ decisions to take a public standpoint in social issues affect consumers’ perceptions and behaviour

   University essay from Göteborgs universitet/Graduate School

   Author : Amanda Lindén; Rebecca Lindén Pagoldh; [2020-06-23]
   Keywords : Corporate social responsibility; CSR marketing; Social Marketing; Brand Activism; Gender equality; Millennials; Goodwash; Resistance;

   Abstract : Based on an interest to contribute to further understanding of the area of CSR marketing the purpose of this article is to explore the perceptions and effects of marketing where companies take a public standpoint in social issues. Through analysis of millennials’ perceptions and the outcomes of this type of marketing the study aims to increase the knowledge of how business as well as society are influenced. READ MORE