Essays about: "marketing integration"

Showing result 11 - 15 of 127 essays containing the words marketing integration.

1. 11. Att bryta barriärer : marknadsföringsstrategier för att bredda del-tagandet inom högre studier

   University essay from SLU/Dept. of Forest Economics

   Author : Albin Sternö; Nils Tegnér; [2023]
   Keywords : breddad rekrytering; marknadsföring; relationsmarknadsföring; relationship marketing; riktad rekrytering; SLU; strategisk kommunikation; studentambassador; studentambassadörer; Sveriges lantbruksuniversitet; Uppsala universitet;

   Abstract : Med ett allt mer heterogent samhälle till följd av globalisering och migration har det lagts ett större fokus på att universiteten ska jobba med att integrera och rekry-tera underrepresenterade grupper. Inom Sverige är det idag stora klyftor mellan vilka personer som väljer att studera vidare till högre utbildningar och individers förutsättningar samt bakgrund har en stor påverkan i detta vägval. READ MORE

3. 12. Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry

   University essay from Göteborgs universitet/Graduate School

   Author : Matilda Arvidsson; Ruben Strandberg; [2022-07-05]
   Keywords : The Integration-Responsiveness Framework; Globalization; Localization; Standardization; Adaptation; Cultural Difference; Marketing Management; International Marketing;

   Abstract : In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should adapt their marketing mix to the new local market or use a cost-effective standardized model that is based on their host market. READ MORE

4. 13. Sustainable Secondary Packaging for Life Science Industry : A case study with Cytiva

   University essay from Uppsala universitet/Industriell teknik

   Author : Prajakta Dengale; [2022]
   Keywords : secondary packaging; sustainability; packaging logistics; transportation emissions; volume optimization; circular approach;

   Abstract : Sustainable development has become preeminent for government and corporations as the awareness of environmental impact of human activities increases. Integration of sustainability in supply chains requires companies to look at all three pillars of sustainability. READ MORE

5. 14. Integrating horticultural and arable crops : a sustainable way to increase vegetable production in Scania?

   University essay from SLU/Dept. of Biosystems and Technology (from 130101)

   Author : Stina Helena Mortensen; [2022]
   Keywords : Horticulture; agriculture; vegetables; crop rotation; crop sequence; diversification; integration; ecosystem services; farmers’ attitudes;

   Abstract : Modern arable production is associated with a highly homogenous landscape with few cultivated species and is relying heavily on external chemical inputs. Intensive vegetable production, on the other hand, is associated with environmental costs such as increased risk of nutrient leaching and loss of soil organic matter. READ MORE

6. 15. Co-branded partnerships with human brands. : A qualitative study to understand managerial efforts of said phenomenon.

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Miriam Latifa Janet Balegh; Elin Magnusson; [2022]
   Keywords : Influencers. Human brand. Brand development. Marketing. Social media. Co-branding.;

   Abstract : Background: Partnerships between brands and social media influencers are becoming more and more common. This co-branding effort presents many benefits for both parties, thus making it a win-win situation. READ MORE