Essays about: "marketing pharmacy"

Showing result 1 - 5 of 6 essays containing the words marketing pharmacy.

  1. 1. Customer segmentation in Retail: An Experiment in Sweden

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Nagma Athar Memon; [2023]
    Keywords : Customer Segmentation; Customer Relationship Management; Clustering; RFM; LRFMP;

    Abstract : The retail industry is continuously transforming due to digitalization, globalization, urbanization, and automatization. These factors contribute to new and more transparent retail with new customer behaviors, business models, and international competition. READ MORE

  3. 2. Development of a data-driven marketing strategy for an online pharmacy

    University essay from Högskolan Dalarna/Institutionen för information och teknik

    Author : Gelaye Worku Holmér; Ishara H. Gamage; [2022]
    Keywords : Online pharmacies; data-driven marketing strategies; market basket analysis; exploratory analysis; Apriori algorithm;

    Abstract : The term electronic commerce (e-commerce) refers to a business model that allows companies and individuals to buy and sell goods and services over the internet. The focus of this thesis is on online pharmacies, a segment of the ecommerce market. READ MORE

  4. 3. Designing customer rewards programs for repeated purchase using optimization methods

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Daniel Agota; Rasmus Olsson; [2015]
    Keywords : Customer rewards programs; CRP; loyalty programs; optimization; profitability;

    Abstract : A Customer Rewards Program (CRP) or a loyalty program is characterized by customers being rewarded for repeated purchases. The goal of these programs is to increase sales and profit through offering purchase incentives in the form of delayed rewards, as a result influencing customer behavior and in the end increasing company profit. READ MORE

  5. 4. Drugs and alcohol – The Swedish monopolies

    University essay from Lunds universitet/Juridiska institutionen

    Author : Emilia Bengtsson; [2013]
    Keywords : monopoly; EU law; administrative law; Law and Political Science;

    Abstract : The Swedish pharmacy monopoly was established 1970. The purpose of the monopoly was to adapt to the medical, technical and economical development. The Hanner case started 2005, when the Stockholm district court requested a preliminary ruling concerning the Swedish pharmacy monopoly. READ MORE

  6. 5. Shopper Mode- Shopper Marketing from a shopper perspective

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Charlotte Borgeke Nilsson; Caroline Lundström Ek; [2012]
    Keywords : Apoteket Hjärtat; Swedish pharmacy market; Shopper Marketing; shopper perspective; shopper mode; Business and Economics;

    Abstract : Title: Shopper Mode - Shopper marketing from a shopper perspective Date of the Seminar: Lund, 2012-05-30 Course: BUSN29. Master thesis Authors: Charlotte Borgeke Nilsson & Caroline Lundström Ek Advisor: Karin Alm Keywords: Shopper Marketing, shopper perspective, shopper mode, Swedish pharmacy market, Apoteket Hjärtat The thesis purpose: The purpose of this research is to contribute to a greater understanding and new knowledge in the conceptual area of Shopper marketing from a shopper's perspective Today, there is not much available research of the shoppers’ perspective of Shopper marketing. READ MORE