Essays about: "marketing resource management"

Showing result 16 - 20 of 48 essays containing the words marketing resource management.

  1. 16. Cost Management in the New Product Introduction Process of TruPrint 1000; A case-study of TRUMPF Maskin AB and its costs of Introducing New Additive Manufacturing Systems to the Swedish Market

    University essay from Göteborgs universitet/Graduate School

    Author : Odia Okhiria; [2017-09-15]
    Keywords : ;

    Abstract : The current trend within the manufacturing industry is increased digitalization, automation, and customization, known as Industry 4.0 or the Fourth Industrial Revolution. Additive Manufacturing (AM), also known as 3D printing (3DP) can be considered as one spark of Industry 4.0. READ MORE

  3. 17. Skogsbruksplan som köpverktyg

    University essay from SLU/Dept. of Forest Resource Management

    Author : Jacob Gabrielsson; [2017]
    Keywords : virkesköp; affärsrelationer; privata skogsägare; fältstöd; skoglig planering;

    Abstract : Av Sveriges 330 000 privata markägare är det ca 15 000 som levererar virke till Holmen skog. Ungefär 25 % av volymen i Holmens totala virkeshandel kommer från privata skogsägare. Skogsbruksplanen är ett viktigt hjälpmedel för skogsägaren samtidigt som den är ett stöd för virkesköpare vid rådgivning och virkesanskaffning. READ MORE

  4. 18. Food Glorious Food : an investigation into the processes of learning, network building and articulation of expectations at The Food Assembly in London, UK

    University essay from Lunds universitet/LUCSUS

    Author : Jamie Bajer; [2017]
    Keywords : niche-internal processes; intermediary actors; strategic niche management; sustainability science; alternative food networks; Social Sciences;

    Abstract : Society has become locked into an unsustainable agri-food system based on resource intensive industrial agriculture and a globalized supply chain producing food that is damaging to the environment and society. In London, United Kingdom a network of alternative food initiatives exists challenging this agri-food system and bring about a transition to one that is more sustainable. READ MORE

  5. 19. Practicing the Resource Based View: Learning to Play the Song of “Theory in Practice”; A reflective case study on the challenges of formulating an expansion strategy through the lens of the resource based view

    University essay from Göteborgs universitet/Graduate School

    Author : Albin Gustavsson; Jonathan Johansson; [2016-09-29]
    Keywords : ;

    Abstract : Background and Problem: The resource based view (RBV) has been a central paradigm within management research for more than two decades and it is an accepted theory used to analyze differences in firm performance as well as strategy formulation. However, the RBV has been accused of being too theoretical with practitioners finding it difficult to fully operationalize its concepts, making the RBV difficult to use in practice. READ MORE

  6. 20. Management of Key Account Relationships in SMEs : A Resource-Based View

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Simon Johansson; David Gedda; [2016]
    Keywords : Relationship Marketing; Key Account; Key Account Management; Customer Relationship Mangement; SME; High- performing firms;

    Abstract : Title: Management of Key Account Relationships in SMEs: A Resource-Based View Authors: David Gedda & Simon JohanssonLevel: Master thesis, 30 hpKeywords: Relationship Marketing, Key Account, Key Account Management,Customer Relationship Management, SME, High-performing firms Background: Management of firms most valuable customers, the key accounts,are of great importance for firms in general. This is in particulartrue for SMEs which battles with notably constrained resources. READ MORE