Essays about: "marketing resource management"

Showing result 11 - 15 of 48 essays containing the words marketing resource management.

1. 11. How do B2B companies approach CRM and the management of customer data in today’s era of social media and GDPR? : A Multiple Case Study

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Isabel Degerman; Johanna Eckerbom; Hong Gu; [2019]
   Keywords : Relationship marketing; CRM; CRM systems; Social media; Social CRM; GDPR; Customer data;

   Abstract : This multiple case study focuses on the customer relationship management (CRM) processes and the management of customer data within two international business-to-business (B2B) companies based in the southern parts of Sweden.  This study explores and compares these companies’ approaches to CRM in today’s era of social media and the General Data Protection Regulation (GDPR). READ MORE

3. 12. Kartläggning av påverkande faktorer och förslag på åtgärder för att öka antalet kvinnor på Slottegymnasiets skogliga NB-program

   University essay from SLU/School for Forest Management

   Author : Sebastian Mångs; Erik Söderlund; [2019]
   Keywords : könsfördelning; gymnasieval; skogsbruk;

   Abstract : Forestry have in history been a strongly male dominated area and have continue to be so on till present times. Even though the forestry sector has faced progress and the number of women in forestry have increased over time, women still only make out about one sixth of the total workforce. READ MORE

4. 13. Towards a world of influencers: Exploring the relationship building dimensions of Influencer Marketing

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Ann-Sofie Gustavsson; Arij Suleman Nasir; Sarvinoz Ishonova; [2018]
   Keywords : Influencer Marketing; Relationship Building; Social Media Influencers; Social Media Marketing;

   Abstract : Background The emergence of the Internet, and in particular social network sites, has led to the appearance of new powerful actors, i.e. Social Media Influencers, with the power to persuade their audience. This introduced a middleman in the company-consumer relationship and a new stakeholder to build relationships with. READ MORE

5. 14. Cirkulär ekonomi integrerad i affärsmodellen : en fallstudie av industriföretaget Dustcontrol AB

   University essay from SLU/Dept. of Economics

   Author : Ellinor Berg; Lovisa Larsson; Karolina Svensson; [2018]
   Keywords : affärsmodell; cirkulär ekonomi; integrering; miljöarbete; små- och medelstora företag;

   Abstract : Världen över råder en diskussion kring den globala resurshanteringen och dess påföljder, då jordens resurser förbrukas allt snabbare. Majoriteten av företagen har idag ett linjärt synsätt i sin affärsmodell, vilket innebär att de inte tar hänsyn till vad som händer med produkten efter slutkonsumtion. READ MORE

6. 15. Using Social Media in Retail Businesses in Greece : An Empirical Investigation

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Mixalis Drakoularakos; [2018]
   Keywords : Social Media; Social Networks; Facebook; Instagram; Communication; Information and Knowledge Management; Resource Development; Risk of Increased Competition; Retail Business; Greece; Case Study;

   Abstract : Nowadays, companies all over the world use Social Media tools in order to advertise and promote their products, services and themselves. They are using them mostly for marketing purposes. READ MORE