Essays about: "marketing resource management"

Showing result 21 - 25 of 48 essays containing the words marketing resource management.

  1. 21. Evolving Recruitment Strategies - A study on recruitment best practices in high growth technology companies

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Joakim Karlsson; [2016]
    Keywords : Human resource management; Recruitment; High Growth; Start-ups;

    Abstract : Recruitment and revenue growth are strongly correlated in Swedish high-growth tech start-ups but these companies face a continuous challenge of finding and recruiting talent in sufficient quality and numbers. The thesis answers the question on how such companies manage to recruit the employees they need. READ MORE

  3. 22. How can catering businesses achieve competitive advantages in Chinese market : Using service differentiation strategy as marketing strategy

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Yuanjia Bao; Yanqing Li; [2016]
    Keywords : Differentiation Strategy; Service Differentiation; Compet- itive Advantage; Humanistic Management; Human Capital Resource; Customer relationship management;

    Abstract : .... READ MORE

  4. 23. Lost in translation - The Multinational Corporation’s Corporate Branding Struggle

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Erika Fredriksson; Jennifer Annvik; [2015]
    Keywords : Corporate Brand; Multinational Corporation; National Culture; Intrum Justitia and The Corporate Brand Identity Matrix; Business and Economics;

    Abstract : Purpose The purpose of this thesis is to investigate what impact a multinational corporation’s diverse national cultures has on the corporate branding process, in order to further develop practices and theories pertaining to the management of corporate brands. Methodology A qualitative approach with an explorative nature, applied to a single case study with embedded units using pattern matching in the analysis of secondary data, and cross-case synthesis in the analysis of primary data. READ MORE

  5. 24. Behovet av skogsägarwebb – en marknadsundersökning inom AB Karl Hedin Råvara

    University essay from SLU/Dept. of Forest Resource Management

    Author : Marika Lundin; [2015]
    Keywords : enskilda skogsägare; köpsågverk; IT; relationsmarknadsföring; individual forest owners; sawmills; relationship marketing;

    Abstract : I Sverige ägs cirka hälften av den totala skogsmarksarealen av enskilda skogsägare. Eftersom dessa privatägda skogar är en så stor andel av det totala skogsinnehavet utgör de en intressant resurs för de som förbrukar skogsråvara. READ MORE

  6. 25. Achieving front-line employee’s satisfaction through Internal marketing in service organizations; A case of SEB bank.

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : David Malmberg; Kenan Bouzo; Mohammed Al-aqel; [2014]
    Keywords : Internal Marketing; Internal Marketing Mix; Human Resource; Service Organization; Internal Customers; Internal Service; Service marketing; Front-line employees;

    Abstract : Problem definition: In service organizations, front-line employees are considered to be the primary element when providing the organization’s services as they interact directly with customers and influence their perception of service quality. In other words, if the front-line employees are satisfied they will deliver the organization’s services in the best way which will directly lead to customer satisfaction. READ MORE