Essays about: "marketing strategy of traditional product"

Showing result 1 - 5 of 16 essays containing the words marketing strategy of traditional product.

1. 1. China Influencer E-commerce Livestreaming Marketing Strategy Research

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Yimeng Ma; [2023]
   Keywords : e-commerce; netnography; influencers; followers; and online community;

   Abstract : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. READ MORE

3. 2. Where should your influencer marketing strategy land?

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Sofie Murakas; Emmy Svedberg; [2018]
   Keywords : Influencer marketing; Landing page; Influencer post; Sponsorship disclosure; Instagram;

   Abstract : Influencer marketing is growing. With a decline in traditional media, companies are exploring alternative options. With the ever changing landscape of social media, new strategic challenges constantly arises. With influencer marketing, companies can endorse their product through the influencers' social media crowd. READ MORE

4. 3. Sustainability Marketing : Sustainability Marketing on the Chinese Market

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Aida Licina; Hannah Radtke; Charlotte Johansson; [2018]
   Keywords : Sustainability; Sustainability Marketing; Sustainability marketing mix; Sustainability in China; Swedish Companies;

   Abstract : It is argued that sustainability today has become a mega-trend, where the consumers are more aware of their surroundings and businesses impact on the environment than ever. Companies have come to be critically observed by societies, which has put more pressure on them to act in more sustainable ways as well as becoming more transparent with their operational and sustainability communication towards stakeholders. READ MORE

5. 4. The Millennial Customer Experience in Traditional Retail Environments: A Swedish Perspective

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lukas Borsboom; Nicholas Lawson; [2018]
   Keywords : Customer experience; in-store customer experience retail; marketing; millennials; cognitive; affective; social; physical; store environment; service interface; atmospherics; assortment; channels; past experiences; Business and Economics;

   Abstract : Purpose: The purpose of this study is to explore the in-store customer experience from a millennial consumers’ perspective. Specifically, the authors of this thesis intend to carry-out a comprehensive study that addresses how these customer experiences are manifested within the different retail stores in Sweden. READ MORE

6. 5. How to grow a tech start-up: Facebook marketing vs Trade growth hacker marketing

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Gustaf Hegelund; Theodor Tell; [2017]
   Keywords : Facebook marketing; Growth hacker marketing; Viral coefficient; Tech start-up; Mobile advertising;

   Abstract : In recent years, the tech start-up scene in Sweden and in the world at large, has gained massive attention as the number of start-ups has increased at a faster rate than ever before. There is a consensus among marketers and academics that growth is essential for tech start-ups in order to survive and to ensure long term success and profitability. READ MORE