Essays about: "master s thesis mdh"
Showing result 11 - 15 of 66 essays containing the words master s thesis mdh.
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11. The impact of Covid-19 on consumer consumption. How does Covid-19 affect consumers' product preferences? A country comparison between The Netherlands and Sweden.
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : Date: 03-06-2021 Level: Master thesis in Business Administration, 15 credits Institution: School of Business, Society and Engineering, Mälardalen University Authors: Shajada Akter (1991/12/20) and Lipi Ouasim Khales(1994/01/23) Title: The impact of Covid-19 on consumer consumption. How does Covid-19affect consumers' product preferences? A country comparison between The Netherlands and Sweden. READ MORE
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12. Brand activism, does it work? : A quantitative study on how advertising that contains elements of social activism affects consumer-based brand equity and how it in turn affects consumer purchasing engagement
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : Date: 3 June Level: Master Thesis in Business Administration, 15 credits Institution: School of Business, Society and Engineering, Mälardalen University Authors: Paul Kato (95/03/11) and Henrik Aronsson (95/10/29) Title: Brand Activism, does it work? Tutor: Edward Gillmore Keywords: Brand activism, brand equity, social activism, attitudes, woke washing Research questions: a. How is the consumer-based brand equity affected by a company’s use of social activism in its marketing? b. READ MORE
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13. Implementation of a semi-empirical, electrochemistry-based Li-ion battery model for discharge characterization : Master of Science Thesis in Energy Systems
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : Lithium-ion batteries are a rapidly growing power source for mobile applications such as electric vehicles. A battery model algorithm that estimates and predicts important battery parameters like terminal voltage and state-of-charge is necessary to maintain safe operation during discharge. READ MORE
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14. Easy to Read Digital Equipment for Older, Visually Impaired Users with Cognitive Decline
University essay from Mälardalens högskola/Akademin för innovation, design och teknikAbstract : This master’s thesis explores what could be the usability affordances of tactile interfaces, imbedded with physical commands, and voice interfaces,when used by older people that have visual impairments and cognitive declines. The aim is to contribute to the development of more accessible media. READ MORE
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15. The Impact of Femvertising : A Case Study on #LikeAGirl campaign and its impact on P&G corporation
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 2022-06-01Level: Master Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Enkhluun Enkhmandakh (93/02/20) Vanda Vlajkovic (94/09/16) Title: The Impact of FemvertisingSupervisor: Stylianos PapaioannouKeywords: Femvertising, CSR, equal rights, women empowerment, #LikeAGirl Research question: How has femvertising impacted corporate social responsibility? Purpose: The aim of the study is to describe and define the changes in P&G’sCSR strategy after their subsidiary’s successful #LikeAGirlfemvertising campaign. Further, explain the phenomenon of howf emvertising influenced the internal and external CSR activities of theircorporation. READ MORE
