Essays about: "master thesis store brand"

Found 5 essays containing the words master thesis store brand.

1. 1. Self transportation of goods for consumers from a retail store: A Pilot study

   University essay from Lunds universitet/Förpackningslogistik

   Author : Shebin Thomas; [2020]
   Keywords : Supply chain management; consumers; last-mile delivery; retail management; self-service; packaging design; packaging logistics.; Technology and Engineering;

   Abstract : The Last-mile delivery is seen as an emerging attention due to the increased focus on e-commerce and Omni-channel retailing. Due to these and since it involves end consumers, organizations look for innovative solutions to provide customers with a service fulfillment option. READ MORE

3. 2. Impact of private labels' in-store placement on consumers' quality perception and purchase intention : An empirical study investigating Apoteket AB

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Sofia Helleday; Claudia Kögler; [2016]
   Keywords : Private labels; in-store placement; quality perception; purchase intention;

   Abstract : Titel  Impact of private labels' in-store placement on consumers' quality perception and purchase intention – An empirical study investigating Apoteket AB Date 2016-06-03 Level  Master Thesis in Business Administration, 15 ECTS Institution School of Business, Society and Engineering – Mälardalen University Authors Sofia Helleday Claudia Kögler 26th May 1993 12th September 1991 Supervisor Konstantin Lampou Keywords Private labels, in-store placement, quality perception, purchase intention Research questions How do specific in-store placements of a private label product affect consumers' quality perception? How do specific in-store placements of a private label product affect consumers' purchase intention? Purpose The purpose of this study is to investigate a potential impact of private labels' in-store placement on consumers' quality perception and purchase intention with a view to the Swedish pharmacy market – namely, Apoteket AB, which is regarded as the research's case example. Method Systematic observations were carried out in two Apoteket AB stores first, which facilitated the structure of the customer survey. READ MORE

4. 3. How can customer behavior be changed in order to increase sales of organic products

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Rebecca Hammel; Matilda Klasson; [2015]
   Keywords : DiVA; master thesis; Organic; Sustainability; Brand Knowledge; Behavior Theory; DiVA; examensarbete; uppsatts; Ekologisk; Hållbarhet; Märkeskunskap; Beteendeteori;

   Abstract : During the last few years, awareness of environmental- and health related problems have grown dramatically. An area that has a contributed to these concerns are the food industry. It has affected the demand of greener products such as organic food, which aims to be healthier and better for the environment. READ MORE

5. 4. Bio-based Clothes Covers for a High-end Clothing Brand

   University essay from KTH/Maskinkonstruktion (Inst.)

   Author : Sebastian de Arteaga; [2015]
   Keywords : ;

   Abstract : There is a growing interest in using plastics from renewable resources and other bio-based materials to replace conventional oil-based plastics. This report presents the development of a new bio-based clothes cover for a high-end clothing brand. READ MORE

6. 5. Re-design of a portable fan

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Erica Ivegren; Karin Gustafsson; [2007]
   Keywords : redesign; portable fan;

   Abstract : Abstract This master’s thesis is a project of 20p made in accordance with the requirements set by Halmstad University for a Master’s degree in Technical Product and Productions development. The objectives were to make a conceptual redesign of a portable fan for the American company Hunter Fan. READ MORE