Essays about: "media case studies"

Showing result 6 - 10 of 344 essays containing the words media case studies.

1. 6. The voice of unheard : Chai Khana and the importance of independent media in encouraging diversity and inclusion

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Author : Leyla Abdullayeva; [2023]
   Keywords : Social imaginary; Cultural citizenship; Independent media; Participatory media; Media; Communication; Diversity; Inclusion; Gender in South Caucasus; Queer communities in South Caucasus; Media in South Caucasus; Social change; Cultural Sciences; Social Sciences;

   Abstract : “The voice of unheard: Chai Khana and the importance of independent media in encouraging diversity and inclusion” is a master thesis focusing on the case study of Chai Khana, an independent media platform located in the South Caucasus and covering the gender-related stories from the region, and how it represents the voices of gender oppression and marginalisation. Through adopting a methods triangulation approach including the interviews, and textual and visual analysis, the collected data presented interconnectedness of independent media practices, diversity and inclusion, social imaginary and cultural citizenship. READ MORE

3. 7. The polarized attitudes of offshore wind - The social acceptance of planned offshore wind farm Västvind among Öckerö municipality residents

   University essay from Lunds universitet/Centrum för miljö- och klimatvetenskap (CEC)

   Author : Milla Marzelius; [2023]
   Keywords : Offshore wind energy; Social acceptance; Place attachment; Västvind; Öckerö; Earth and Environmental Sciences;

   Abstract : Climate change, the energy crisis of 2022-2023, and estimations of future electricity demands have stressed the necessity for a rapid transition of the energy system. Offshore wind energy plays an important role in this transition, and is expected to expand considerably on a global level, in the EU and in Sweden. READ MORE

4. 8. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

   University essay from Umeå universitet/Företagsekonomi

   Author : Xian Li; [2023]
   Keywords : Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

   Abstract : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. READ MORE

5. 9. A Guilt-free Guilty Pleasure - A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Y Nhi Do; Georgia Kakaletri; [2023]
   Keywords : Guilt-free Narratives; Healthism; Hedonic Food Consumption; Sensemaking; Cultural Branding; Identity; Business and Economics;

   Abstract : Title: A Guilt-free Guilty Pleasure: A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism Course: BUSN39 - Degree Project in Global Marketing Authors: Y Nhi Do & Georgia Kakaletri Keywords: Guilt-free Narratives, Healthism, Hedonic Food Consumption, Sensemaking, Cultural Branding, Identity Purpose: The purpose of this thesis is to explore the way consumers make sense of guilt-free narratives in the case of hedonic food consumption and how they cope with the tension between healthism-hedonism. Background: Most relevant studies in the field of food and health focus on psychological motives, and mainly follow a quantitative methodology, which lacks an in-depth analysis of the topic. READ MORE

6. 10. The Popular Phenomenon of YouTube Reaction Videos: A Case Study on ‘REACT’

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Carolina Carrêlo; [2023]
   Keywords : YouTube; Reaction Video; Uses and Gratifications Theory; Voyeurism; Mediated Voyeurism;

   Abstract : A growing percentage of this content consists of reaction videos, a new type of user- generated content that has been on the rise within this social media platform, in which individuals record themselves reacting to any sort of content. This paper aims to explore the dynamics involved in this type of content, not only from the perspective of the creator but also from the angle of the viewer, to try and understand what leads to the popularity of these videos. READ MORE