Essays about: "media case studies"

Showing result 16 - 20 of 344 essays containing the words media case studies.

  1. 16. The WOW-effect. A qualitative content analysis of communication strategies used by the Swedish music festival Way out West

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Elin Fredlund; Savannah Gillblad; [2023]
    Keywords : strategic communication; event marketing; sustainability communication; CSR; brand community; symbolic branding strategies; Social Sciences;

    Abstract : I dagens samhälle finns en allt större press på varumärken att stå ut ur mediebruset samt att kommunicera kring hållbarhet och CSR. Detta gör brandingstrategier högst nödvändiga, trots detta är det ännu ett relativt outforskat område inom marknadsföring av evenemang. READ MORE

  3. 17. Digital Marketing Challenges Face by SMEs in Developing Countries: Cross country case studies from Bangladesh and Sri Lanka

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Syed Rubyat Ahsan; Menu Geethika Nishadi; [2023]
    Keywords : SMEs; Digital marketing; Digital marketing channels; Internet marketing; Digital marketing ecosystem; Digital marketing challenges; Social media; Digital marketing in developing countries.;

    Abstract : .... READ MORE

  4. 18. Unearthing the social-ecological cascades of the fall armyworm invasion: A computer-assisted text analysis of digital news articles

    University essay from Stockholms universitet/Stockholm Resilience Centre

    Author : Kathryn Bjorklund; [2023]
    Keywords : emerging pests and pathogens; social-ecological cascades; fall armyworm; Spodoptera frugiperda; structural topic modeling;

    Abstract : Understanding the complex nature of social-ecological cascades, or chain reactions of events that lead to widespread change in a system, is crucial for navigating the challenges they present. Emerging pests and pathogens, such as the fall armyworm, provide an opportunity to study these cascades in greater detail. READ MORE

  5. 19. Between a Rune Stone and a Hard Place: Deconstructing Mass Media Influence on Knowledge Production in Viking Age Archaeogenetic Publications

    University essay from Lunds universitet/Arkeologi

    Author : Kyle Koch; [2023]
    Keywords : History and Archaeology;

    Abstract : The archaeological traditions of the Viking Age have a complex history. Some of it has been nationalist in orientation, at times constructing proud historical narratives reflecting ownership in and continuity of the past. READ MORE

  6. 20. Understanding teleworking after Covid-19 : Researching office workers in Denmark - a qualitative study on teleworking motivations, experiences and strategies of employees living and working in Copenhagen

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Thomas Korver; [2023]
    Keywords : Teleworking; qualitative case study; media; communication; Social Sciences;

    Abstract : This qualitative case study provides a communication-driven perspective into the functioning of teleworking in the post-Covid Danish work society. Teleworking, performing office work outside of the conventional office space by using ICTs, became part of the modern-day work arrangement of many employees, mainly due to the severe effects of the Covid-19 pandemic on the world economy. READ MORE