Essays about: "methodology research limitation"

Showing result 21 - 25 of 94 essays containing the words methodology research limitation.

1. 21. Act of kindness: A study on modern day crisis handling and its effect on brand identity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Teodora Hertanu; Mette Holm Bertelsen; Mads Hüsig Jeppesen; [2020]
   Keywords : Crisis management; crisis handling; act of kindness; core values; product offerings; strategy approach; Business and Economics;

   Abstract : Purpose: This paper aims to explore and examine how companies have reacted to suddenly occurring crises in the 21st century. The paper will investigate how companies have adapted – or stayed in hiding – during the COVID-19 pandemic, and how this has impacted their corporate brand identity and their core values. READ MORE

3. 22. Online Customer Reviews Within Business-to-Business: Exploring Elements That Affect Customer Reliance On Online Customer Reviews

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Cornelia Borg; Mikaela Vanselius; Amna Asad; [2020]
   Keywords : Online Customer Reviews; Business-to-Business; Decision-Making; Electronic Commerce; Business and Economics;

   Abstract : Purpose: The purpose of this paper is to explore the potential importance of online customer reviews within business-to-business and identify the significant elements of online customer reviews within the sector. Managerial Implications: The findings from this research can assist decision-makers in a busi- ness-to-business setting to better understand and navigate through online channels. READ MORE

4. 23. The effect of ESG on stock prices : An event study on the S&P 500

   University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

   Author : Christiaan Kuiper; Gálvez Adrián; [2020]
   Keywords : ESG; Stock Price; Environmental; Social; Governance; ESG-ratings; S P 500; Event Study; EIKON;

   Abstract : Abstract Introduction: The effect of Environmental, Social and Governance issues on stock prices is highly debated in literature. Different authors state that ESG has an influence on stock price and company value while others state that it has no or limited effect. READ MORE

5. 24. Factors influencing brand preferences for instant foods: A comparative study between Sweden and Bangladesh

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Tahreen Huq; Imran Mahmood Sarker; [2020]
   Keywords : Brand preference; Instant foods; Cultural influence; Sweden; Bangladesh;

   Abstract : Aim: This study aims to investigate the factors that influence consumers' brand preferences for instant foods focusing on the graduate-level students of Sweden and Bangladesh. Methodology: The research applied a qualitative approach. Semi-structured online interviews were conducted with ten graduate-level students from Sweden and Bangladesh. READ MORE

6. 25. Customer Retention Through Trust In The Sharing Economy : A Case Study Through Hospitality Businesses

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Murat Halilovic; Saad Ur Rehman; [2020]
   Keywords : sharing economy; trust; customer retention;

   Abstract : Abstract Aim: To investigate the influence of trust in the sharing economy in general and customer retention in particular.  Methodology: This study uses constructivist and interpretative philosophical underpinnings. With an inductive approach, a qualitative research strategy was conducted through semi-structured interviews. READ MORE