Essays about: "new branding techniques"

Showing result 6 - 10 of 15 essays containing the words new branding techniques.

  1. 6. Paradiset: Sweden’s answer to whole foods : a netnographic case study of modern marketing techniques and how to build a business identity

    University essay from SLU/Dept. of Economics

    Author : Martina Hultén; [2016]
    Keywords : advertisement; branding; business identity; food; marketing; netnography; nudging; organic; social media; storytelling; sustainability;

    Abstract : The practice of marketing has changed from a focus on promoting individual products to engaging with people’s identities and lifestyle choices (Belz & Peattie, 2009). A consumer focus and sustainability movement has triggered the marketing development further, where techniques such as green and social marketing are used to reach the more conscious customer. READ MORE

  3. 7. Personal Sports Branding in the Digital Age: The Case of Zlatan Ibrahimovic

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Ekaterina Samoylina; [2015]
    Keywords : Zlatan Ibrahimovic; personal sport branding; nation branding; nation brand of Sweden; personal brand online; cultural branding; digital age; social media;

    Abstract : The rise of digital media has caused transformations and new phenomena in different fields. In the digital age such branches as personal sports branding and nation branding has acquired new opportunities for development. READ MORE

  4. 8. Package+Body

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : MIGUEL DE SIMAS MARTINS; [2014]
    Keywords : design; methodology; fashion; packaging; garments; structure; construction patterns; packaging nets; construction system; menswear; body; product; graphics; product differentiation;

    Abstract : To explore the potential of packaging design structures in menswear. While packaging design and fashion design are two distinctively different fields,their methodologies are distinctively similar. READ MORE

  5. 9. A Billion Reasons to Sell Africa - A Kenyan Case Study

    University essay from Malmö högskola/Fakulteten för kultur och samhälle (KS)

    Author : Jackie Christie; [2014]
    Keywords : Africa; Kenya; Advertising; Semiotics; Billboards; Africa Rising;

    Abstract : ‘Africa Rising’ is an ideology which is gaining increasing traction and momentum amongst economists, analysts and those who would wish to present a positive perspective on the continent’s future.Advertising, more than any other mass media platform stratifies its audience along patterns of consumption and as such manipulates, underlines and marks social difference in ways which are now so embedded as to be commonplace. READ MORE

  6. 10. Umeå. Wants more. : A coordination perspective on how key stakeholders develop placebrand identity.

    University essay from Handelshögskolan vid Umeå universitet

    Author : Clara Olovsson; Djannet Berendji; [2012]
    Keywords : Place branding; Stakeholder; Coordination; Brand identity;

    Abstract : During centuries, places – nations, region and cities – have tried to make themselvesmore attractive, productive, lucrative and secure. This strive has accelerated due toglobalization and other external factors. READ MORE