Essays about: "new branding techniques"

Showing result 11 - 15 of 15 essays containing the words new branding techniques.

1. 11. Nation Branding; A Brand New Marketing Tool on the Global Arena; A Qualitative Case Study in a Swedish Context

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Görel Englund; [2012]
   Keywords : Corporate Co-branding; Country of Origin; Cultural Branding; National Identity; Public Diplomacy;

   Abstract : Global competition is becoming fierce. New marketing techniques are emerging, among them Nation Branding. The aim of this study is to answer the following questions: What is Nation Branding and how is it applied in Sweden? Why is Nation Branding controversial and when does it matter? The study is performed through a qualitative, abductive approach. READ MORE

3. 12. Iconic Brand: its componential factors and impacts on brand community : A cross-cultural study in Sweden, Taiwan and Vietnam

   University essay from Handelshögskolan vid Umeå universitet

   Author : Chun Tsen Ou; Le Phuoc Luong; [2012]
   Keywords : iconic brand; brand community; brand personality; myth; storytelling; brand loyalty; emotional attachment; cultural differences;

   Abstract : Iconic brand is a new topic in the field of branding that has started to attract researchers’ attentions; yet, it is still mostly discussed in the non-academic field. Brand community is also an evolving topic in marketing. These two new concepts are the focuses of this research. READ MORE

4. 13. Brand Value Creation Through Stakeholders

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Irfan Ameer; Maryam Javanmashmool; Amir Javanmashmool; [2010]
   Keywords : brand value creation; stakeholders role in brand value; new branding techniques; PSO; stakeholders brand value model; richard jones model; power of stakeholders;

   Abstract : In this modern era of marketing, brand management is the widely discussed topic and has proved its importance in the 21st century. In the past, brand value was mainly associated with the customers only. However, recent researchers identified its importance into non- customer areas. READ MORE

5. 14. The Use of Viral Marketing in Politics : A Case Study of the 2007 French Presidential Election

   University essay from IHH, Företagsekonomi

   Author : Jean-baptiste Rival; Joey Walach; [2009]
   Keywords : Presidential Election; Buzz; viral marketing; word-of-mouth; France;

   Abstract : The aim of this study is to explore the implementation of viral marketing in Politics. We led a case study in order to discover how viral techniques were used to promote candidates running for the 2007 French election. The review of previous research provided learning about the use of new communication methods in electoral campaigns. READ MORE

6. 15. The Impact of Viral Marketing on Brand Awareness: The Study of SMEs.

   University essay from IHH, Företagsekonomi

   Author : Olga Sobtsenko; Ajdin Hasic; []
   Keywords : Viral Marketing; Brand Awareness; Impact of Viral Marketing on SMEs;

   Abstract : Introduction: Mass marketing techniques have dominated the marketing strategies implemented by companies worldwide. Media such as radio, television, newspapers, direct mail etc. were the ones carrying out the message to the large audience. READ MORE