Essays about: "new media PR"

Showing result 11 - 15 of 17 essays containing the words new media PR.

  1. 11. Marketing and PR in Social Media : How the utilization of Instagram builds and maintains customer relationships

    University essay from Institutionen för mediestudier

    Author : Thamwika Bergström; Lisa Bäckman; [2013]
    Keywords : Instagram; marketing; public relations; PR; customer relationships; social media; social media marketing; mobile social media; smartphone; photo sharing;

    Abstract : With the rise of social media and the emergence of smartphones, new possibilities have arisen for companies to create and maintain customer relations. Today, customers expect companies to be represented on social media platforms. READ MORE

  3. 12. To be or not to be

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Saida Hajee; [2012-11-22]
    Keywords : Social media; Public sector; PR; Facebook; Twitter; Web 2.0; PR 2.0; Communication; Interaction; Dialogue; Branding; Contact centre; Göteborgs stad;

    Abstract : Communication can be seen as the core of an organization. It is through the communication that meaning and identity is created. This implies that communication is of great importance both for the external and internal view of an organization (Falkheimer&Heide 2007:15). READ MORE

  4. 13. Jaws: Creating the Myth of the Man-Eating Machine

    University essay from Stockholms universitet/Filmvetenskapliga institutionen

    Author : Elizabeth Castaldo Lundén; [2012]
    Keywords : jaws; shark; new hollywood; steven spielberg; universal studios; high concept; epiphenomena; branding; new hollywood; marketing;

    Abstract : Jaws(Universal Studios, 1975) set a new standard for Hollywood film production byintroducing the concept of “summer blockbuster,” for a film that changed the way inwhich people thought about sharks. 37 years after the release of the movie, the idea of sharks as ferocious man-hunters still looms large in public opinion. READ MORE

  5. 14. Communicating Georgia : Georgia's information campaign in the 2008 war with Russia

    University essay from Institutionen för journalistik, medier och kommunikation (JMK)

    Author : Artur Jugaste; [2011]
    Keywords : public relations; georgia; information war; strategic communication; south ossetia;

    Abstract : During the 2008 South Ossetia war, Georgia and Russia fought what the English-language media called "a public relations war“. This was an interesting example of modern information warfare where governments allied with public relations agencies battled for symbolic power on the media field. READ MORE

  6. 15. Social marketing design and evaluation of responsible drinking : A case study of the Swedish organization IQ-initiativet AB

    University essay from Handelshögskolan vid Umeå universitet

    Author : Anne Lefébure; Emma Engvall; [2010]
    Keywords : Social marketing; case study; IQ; alcohol consumption; campaign; evaluation;

    Abstract : The field of marketing does not only consist of traditional marketing and the focus on promoting products and services to increase sales. In recent years a new branch within the marketing field has been established with the focus of promoting behaviours that will benefit the individual and the society as a whole; social marketing. READ MORE