Essays about: "new media PR"

Showing result 6 - 10 of 17 essays containing the words new media PR.

1. 6. The social media cocktail party : A qualitative study of how companies and organizations communicate online

   University essay from Stockholms universitet/Institutionen för mediestudier

   Author : Sarah Ryrhagen; [2017]
   Keywords : social media; companies; organizations; relationships; two-way communication;

   Abstract : Due to the development of, and the opportunities that social media provides for different groups in society, companies and organizations are encouraged to be present on, and be a part of the new social media landscape. This research examines how five companies and five organizations use social media as a tool to create relationships with individuals, and what role social media plays in the daily communication work. READ MORE

3. 7. Crowdsourcing Sources : Designing a media catching service for media and PR in Sweden

   University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

   Author : Johanna Gruszka; [2016]
   Keywords : crowdsourcing; media catching; public relations; storytelling;

   Abstract : For decades, the relationship between journalists and PR representatives has been found to be a difficult one, due to a lot of economic and professional pressure on journalists, and PR agents trying to push their agenda. Digitalization has brought many new tools into the game and one of them is turning this relationship around: Media Catching. READ MORE

4. 8. Instagram as a Marketing Tool : A Case Study about how Companies Communicate their Brands on Social Media

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Ena Buinac; Jonatan Lundberg; [2015]
   Keywords : Social Media; Instagram; start‐ups; branding; e‐commerce; digital marketing;

   Abstract : Social media – over the last decade with the development of technology, this new worldwide phenomenon occurred on the horizon and changed the traditional marketing ways forever. Many companies therefore seek these new platforms in order to come closer to potential customers. READ MORE

5. 9. On Brands and How They Are Adapted to Today’s Market

   University essay from Blekinge Tekniska Högskola/Sektionen för planering och mediedesign

   Author : Damian Goreczny; [2013]
   Keywords : Brand Identity; Branding; Marketing; Advertising; New Consumer;

   Abstract : The main focus of this thesis is to study the efforts that marketers, companies, PR1- and advertising agencies are making in order to successfully evolve their brands in order to adapt them into today’s market. Today’s market is driven by the new consumer which is very different from its predecessor; consumers from just two decades ago. READ MORE

6. 10. Dialogue, Twitter and new technology-based firms : The communication practice on a social medium

   University essay from Institutionen för mediestudier

   Author : Tabea Kemna; [2013]
   Keywords : dialogue; public relations; PR; dialogic communication; new technology-based firms; NTBFs; tech start-ups; Twitter; social media; microblogging; content analysis;

   Abstract : Dialogical communication is considered to be the most ethical way of practicing public relations. Especially social medias’ potential for engaging in dialogue is mostly not exploited to its full potential. This study aims to shed light on new technology-based firms’ use of dialogical communication on Twitter. READ MORE