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Showing result 1 - 5 of 204 essays matching the above criteria.

  1. 1. Viral Attraction: Incongruency in Job Adverts on Social Media

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sofia Zetterberg; Joel Söderholm; [2024]
    Keywords : Viral Marketing; Incongruency; Employer Attractiveness; Social Media; Students;

    Abstract : Organizations are facing increasing challenges when it comes to securing talent. Harsh competition and a young generation more inclined to bargain means more activities to stand out and become an attractive employer. READ MORE

  2. 2. Diffusion of digital asset management systems in the Norwegian food and grocery market. A single case study of MyBrand Media

    University essay from Göteborgs universitet/Graduate School

    Author : Maral Javadzadeh Tabatabaee; [2023-07-19]
    Keywords : Digital asset management; diffusion of innovation; technology acceptance model; the Norwegian food and grocery market; value; value proposition; perceived value;

    Abstract : Digital asset management systems as a solution for managing digital content has been gaining attention over the last years and more IT providers are offering digital asset management systems to organizations. However, the decision to adopt this solution in a client-organization is influenced by many factors, making it a challenging and time taking process. READ MORE

  3. 3. Digital Wars: #GuacamayaLeaks and the rise of hacktivism in technopolitics : A netnography to understand the complexity of digital communication processes.

    University essay from Jönköping University/HLK, Communication, Culture and Diversity (CCD); Jönköping University/HLK, Medie- och kommunikationsvetenskap; Jönköping University/Sustainability Education Research (SER)

    Author : Viviana Levet; [2023]
    Keywords : hacktivism; technopolitics; netnography; information flows; gatekeeping; communication ecologies; digital media; social media; network society;

    Abstract : This master thesis explores the dynamics of information flows between the hacktivist group Guacamaya, media outlets and social media users. The study aims to understand the role of various social actors within the digital space such as media outlets, journalists, bots, and trolls, in shaping public opinion and the overall effectiveness of the group's communication activities. READ MORE

  4. 4. The voice of unheard : Chai Khana and the importance of independent media in encouraging diversity and inclusion

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Leyla Abdullayeva; [2023]
    Keywords : Social imaginary; Cultural citizenship; Independent media; Participatory media; Media; Communication; Diversity; Inclusion; Gender in South Caucasus; Queer communities in South Caucasus; Media in South Caucasus; Social change; Cultural Sciences; Social Sciences;

    Abstract : “The voice of unheard: Chai Khana and the importance of independent media in encouraging diversity and inclusion” is a master thesis focusing on the case study of Chai Khana, an independent media platform located in the South Caucasus and covering the gender-related stories from the region, and how it represents the voices of gender oppression and marginalisation. Through adopting a methods triangulation approach including the interviews, and textual and visual analysis, the collected data presented interconnectedness of independent media practices, diversity and inclusion, social imaginary and cultural citizenship. READ MORE

  5. 5. Populism From Below : Mapping User-Centered Populist Content on TikTok

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Freja Ingelstam; [2023]
    Keywords : TikTok; Social Media; Media Logic; Affordance Theory; Political Communication; Populism; Regression Analysis;

    Abstract : This thesis explores an understudied area in political communication research by examining populist communication on the social media platform TikTok. Specifically, the study focuses on content related to the Sweden Democrat party during the 2022 election. READ MORE