Essays about: "online communities"

Showing result 11 - 15 of 266 essays containing the words online communities.

  1. 11. What is strategic brand management in the gaming industry? A case study of Blizzard Entertainment

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Dimitra Papangeli; Ella Martell; Michaela Sorle; [2023]
    Keywords : Strategic Brand Management; Kapferer’s Brand Identity Prism; Brand; Gaming Industry; Blizzard Entertainment; Online Community; Online Brands; Online Game Brands.; Business and Economics;

    Abstract : Purpose: This study intends to explore how video games companies work with strategic brand management. Methodology: A qualitative literature review and case study of Blizzard Entertainment using Kapferer’s Brand Identity Prism. The data was collected from Blizzard as well as other secondary sources. READ MORE

  3. 12. Pixels to Purls : Unravelling the Revival of Knitting in the Digital Age

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Emma Niemelä; [2023]
    Keywords : Knitting; Online communities; Participatory culture; Knowledge sharing; Stickning; Onlinenätverk; Delaktig kultur; Kunskapsdelning;

    Abstract : Denna studie utforskar återuppträdandet av stickning som en populär aktivitet och den roll som online-plattformar spelar för att stödja och upprätthålla denna trend. Genom intervjuer med stickare och analys av online-gemenskaper för stickning visar studien att stickning har upplevt en återkomst på grund av dess nostalgiska och terapeutiska drag, vilket främjar kreativitet, gemenskap och en känsla av samhörighet. READ MORE

  4. 13. 'This Game Changed my Life' : Online Stories of ‘Emersion’ about Playing Video Games during Difficult Times in Life

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Sergio J. Abuin; [2023]
    Keywords : video games; videogames; personal crises; difficult times; immersion; netnography; stories; posts; online; offline; uses and gratifications; Reddit; Persona 5; videojocs; video jocs; temps dificils; immersió; historia; videojuegos; video juegos; crisis; tiempos difíciles; inmersión; netnografia; historias;

    Abstract : This thesis aims to explore the video game medium in depth, to relate it to the stories foundon Internet communities about users’ gameplay experiences during burdensome moments inlife. To achieve that, the phenomena is explored through the lenses of Uses & Gratificationstheory by means of a netnography on the ‘/Persona 5’ official subReddit; interpreting, codingand analyzing all narratives that fit the criteria with the help of a proposed ‘USE’ system. READ MORE

  5. 14. Politics at Play: Analyzing discussions on political protests in Animal Crossing - New Horizons

    University essay from Lunds universitet/Avdelningen för etnologi

    Author : Cecilia Lundström; [2023]
    Keywords : Foucault; political discourse; protesting; video games; Animal Crossing; ludology; online communication; politisk diskurs; protester; tv-spel; ludologi; onlineforum; Cultural Sciences;

    Abstract : Executing and performing political protests is not just for the streets. A number of political protests have been held in video games, using the features of the game to convey political messages. In a world where there is ample possibility to communicate online, players are able to discuss these protests in online communities. READ MORE

  6. 15. Building intimate relations : queer male fan engagement with representation in the camp podcast 'My Dad Wrote a Porno'

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Lucas Leão Silva de Aquino Alves; [2023]
    Keywords : fan engagement; media representation; queer male representation; gay media representation; Social Sciences;

    Abstract : This thesis investigates the unique queer male engagement with the podcast My Dad Wrote a Porno and its source material, the erotic novella Belinda Blinked. While gay or bisexual males are never present in the fictional story in the book series, queer male fans are amongst the most outspoken in online communities dedicated to the show. READ MORE