Essays about: "online group shopping"

Showing result 1 - 5 of 37 essays containing the words online group shopping.

  1. 1. Research on marketing strategies for apparel FMCG brands based on young female consumer purchasing behaviour

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Xinying Liu; Zirong Wang; [2023]
    Keywords : Apparel FMCG; Consumer behaviour; Competitiveness; Digital Transformation;

    Abstract : Background: In today's fast-paced and highly competitive marketplace, Fast Moving Consumer Goods (FMCG) brands must create a strong competitive advantage in one way to achieve this is to understand and cater to the needs, preferences and behaviors of their target consumers.In case of apparel FMCG brands, young women are an important demographic group as they make up a large portion of the consumer market. READ MORE

  3. 2. Understanding consumer emotions in practices of omnichannel slow fashion retail - The involvement of emotions in slow fashion shopping

    University essay from Göteborgs universitet/Graduate School

    Author : Hanna Bratic; Ellen Lindeblad; [2022-08-04]
    Keywords : Omnichannel retail; Teleoaffective structures; Emotions in shopping; Slow fashion shopping; Practice Theory;

    Abstract : This study draws on previous research in omnichannel shopping, which is based on literature of consumer experience, customer journey and emotions in slow fashion shopping. The aim of this study is to further evaluate how emotions shape the practice of slow fashion shopping in an omnichannel environment and how the practices also evoke emotions. READ MORE

  4. 3. Does Short-form Video Application Shape Your Life? : An Empirical Study of TikTok Usage and Persuasive Behavior Change in China

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Ruina Wang; [2022]
    Keywords : TikTok; Persuasive System Design; User Behavior Change; Human-Computer Interaction;

    Abstract : Persuasive Technology(PT) was pioneered by BJ Fogg. The theory has been developed in several aspects and applied in education, health, entertainment, and online shopping. Short-form video application TikTok first launched in the media market in 2016. READ MORE

  5. 4. Minimizing the expected opportunity loss by optimizing the ordering of shipping methods in e-Commerce using Machine Learning

    University essay from KTH/Matematik (Avd.)

    Author : Jonatan Ay; Jamil Azrak; [2022]
    Keywords : statistics; machine learning; applied mathematics; e-commerce; statistik; maskininlärning; tillämpad matematisk statistik; e-handel;

    Abstract : The shopping industry is rapidly changing as the technology is advancing. This is especially true for the online industry where consumers are nowadays able to to shop much of what the need over the internet. READ MORE

  6. 5. Exploring Food Waste in Private Households in Skåne

    University essay from Malmö universitet/Institutionen för datavetenskap och medieteknik (DVMT)

    Author : Jonas Gabrielsson; Maria Zaki; [2022]
    Keywords : ;

    Abstract : In 2020, 200 million children under the age of 5 were reported to be malnourished and between 720 and 811 million people around the world faced hunger. Yet, the global food production have the potential to feed every human being twice the amount required. So what is happening with all that food? 1. READ MORE