Essays about: "pakistani consumer"
Showing result 1 - 5 of 6 essays containing the words pakistani consumer.
-
1. Examining the impact of social media influencer’s credibility dimensions on consumer behavior
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : Purpose: The study aims to explore the effects of social media influencers' credibilitydimensions (attractiveness, trustworthiness, and expertise) on consumer behavior (purchase intention and attitude towards the brand) while considering the followers' loyalty as the mediating variable in the fashion industry.Theoretical approach: The proposed conceptual model of the study is based on assumptions of source credibility theory and theoretical reasonings provided in the previous literature related to social media influencer marketing. READ MORE
-
2. Impact of country of origin on consumer purchase intention among Pakistani customers buying fashion clothes online
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : Title: Impact of country of origin on consumer purchase intention amongPakistani customers buying fashion clothes onlineLevel: Master Programme in Business Administration (MBA): Business ManagementAuthor: Hafiz Azhar Ahmed KhanSupervisor: Dr. Ehsanul Huda Chowdhury & Dr. Katarina ArbinExaminer: Dr. READ MORE
-
3. eWOM COMPONENTS AND CONSUMER PURCHASE INTENTION : A Case Study of Millennials from Pakistan
University essay from Umeå universitet/FöretagsekonomiAbstract : Recent technological developments have changed the lifestyle of people around the world. The business sector is not an exception, and companies frequently adjust to such changes by investing in their online presence. READ MORE
-
4. E-Commerce Adoption : A Comparative Study of Sweden and Pakistan
University essay from FöretagsekonomiAbstract : The rapid proliferation of internet has turned the growth of e-commerce into a globalphenomenon including both, in the developed and developing countries. Several studies havebeen conducted in the perspective of consumer level e-commerce adoption for differentdeveloped countries. READ MORE
-
5. Conversion Rate Problem of SMEs in Internet Marketing : a Developing Country Perspective
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : In the recent years, electronic commerce has become an important alternative or additional sales and marketing channel. Many companies are only selling through this channel while many others are using it as an additional channel for boosting their sales. READ MORE