Essays about: "perceived behavioural control"

Showing result 16 - 20 of 42 essays containing the words perceived behavioural control.

1. 16. Movie Theatres in an Experience Economy: A quantitative study of how additional experience to a movie theatre visit impact emotions and attitude from the consumers' perspective

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Tova Geiger; Linn Saadon; [2021]
   Keywords : Experience; Emotions; Attitude; Corporate Social Responsibility; Personality;

   Abstract : With the present changes in the film industry, and the experience economy at hand, it is of interest for the movie theatres to develop new ways to enable people to watch movies. This quantitative study explores how additional experience to a movie theatre visit can affect emotions and attitudes. READ MORE

3. 17. Please Mind The Gap : A study of the relation between green marketing outreach and consumer decision-making

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Hugo Bluhme; Jenny Lidman; [2021]
   Keywords : Theory of Planned Behaviour; green marketing; sustainability; grocery sector; clothing sector; perceived behavioural control; attitude behaviour gap.;

   Abstract : Sustainability, and especially sustainable consumption, has become more important throughout the years in line with the challenges of climate change. A large majority of Swedish consumers have a positive attitude towards sustainable consumption. However, their actions do not speak louder than words. READ MORE

4. 18. Risk Perception and Protective Behaviours Regarding COVID-19 Among Pregnant People in Sweden

   University essay from Lunds universitet/Avdelningen för Riskhantering och Samhällssäkerhet

   Author : Emelie Gummesson; Ellen Sällman; [2021]
   Keywords : Risk perception; protective behaviour; Theory of Planned Behaviour; Covid-19; pregnancy; Sweden; Social Sciences;

   Abstract : Few have been left unaffected by the outbreak and consequent impact of the Covid-19 pandemic. One group of people, namely those pregnant during the pandemic, faced a unique set of circumstances that this research has aimed to understand. READ MORE

5. 19. Compliance with behavioural guidelines in Sweden during the Covid-19 pandemic : The role of personality traits and perceptions of the situation

   University essay from Mälardalens högskola/Hälsa och välfärd

   Author : Essi Brunsberg; Nathalie Enquist; [2021]
   Keywords : Covid-19; compliance; big five personality traits; perception; situational eight diamonds;

   Abstract : The Covid-19 pandemic caused countries across the world to implement a wide range of restrictions and recommendations to control the spread of the virus. The current study aimed to investigate how differences in personality traits and differences in how an individual perceives the situation of Covid-19 among Swedish university students affect the overall compliance with guidelines applied by their government. READ MORE

6. 20. Investigating determinant factors of consumers’ sustainable consumption in Scandinavia : Applying the Theory of Planned Behavior model in clean and fabric care

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Dzenita Dzelepovic; Polina Dimitrova; [2021]
   Keywords : Sustainable Consumption; Theory of Planned Behavior; Clean and Fabric Care; Household Appliances; Scandinavia;

   Abstract : The study aimed to explore the determinant factors that influence consumers’ sustainable consumption, or more specifically consumers living in Scandinavia. The study seeked to understand what influences Scandinavian people to purchase a sustainable product based on the Theory of Planned Behavior (TPB) including the attitude, subjective norms, and perceived behavioral control. READ MORE