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Showing result 11 - 15 of 128 essays matching the above criteria.

1. 11. The startup journey from idea to first Proof of concept - customer : A multiple case study

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Rita Blomstersjö; Axel von Grothusen; [2023]
   Keywords : Entrepreneurship; Proof of concept; Customer acquisition; B2B; Startup; Sell first - Build later.; Entreprenörskap; Produkt validering; Kundförvärv; B2B; Startup; Sälj först - bygg sen.;

   Abstract : Startups within the tech field are incraesingly using proof of concept (POC) customers as a partner when developing new products and services as this enables them to sell the product before building it, ensuring that the product they are developing is aligned with the market needs before making it avaliable to a wider market. Becasue of the positive results that designing and developing new products together with users and customers have shown, the acqusition of POC customers has become a crucial step in the product development process for many startups. READ MORE

3. 12. Whoo’s laughing now? A qualitative study of User Responses to Native Content Marketing

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Lovisa Käll; Ebba Keller; [2023]
   Keywords : Native advertising; Content Marketing; Tiktok; Duolingo; Persuasion knowledge model; Associative processing model of humour; consumer attitudes; Social Sciences;

   Abstract : In the dynamic realm of social media marketing, maintaining a competitive edge is crucial; hence marketers are actively seeking strategies to stand out and increase levels of engagement. The study aimed to provide valuable insights into companies' utilisation of native content advertising on TikTok and users' attitudes towards this marketing strategy. READ MORE

4. 13. Sneaky but not illegal: An experimental study of how price increase and product content reduction affect attitudes towards brand and retailers and persuasive intent

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Linnea Fällman; Ella Wiss Mencke; [2023]
   Keywords : Shrinkflation; Price Tactics; Persuasion Knowledge; Retailer pricing; Consumer Behavior;

   Abstract : In the past years, consumers may be confused as to why their household goods do not last as long as they have in the past. In almost all cases, this is due to a phenomenon called 'shrinkflation'; the practice of reducing the size or quantity of a product while keeping the same price. READ MORE

5. 14. TikTok Made Me Buy It : Influencer Marketing on TikTok: What Affects Swedish Consumers' Purchase Intentions?

   University essay from Jönköping University

   Author : Johanna Nilsson; Filippa Nilsson; Ellen Johansson; [2023]
   Keywords : Influencer marketing; Social media marketing; Electronic Word-of-Mouth; Consumer behavior; Purchase intention; TikTok marketing.;

   Abstract : This study investigates the impact of trustworthiness, perceived expertise, and parasocial relationships on Swedish consumers' purchase intentions on TikTok, focusing on influencer marketing. The problem addressed in this study is the lack of understanding of consumer behavior on TikTok in the context of influencer marketing. READ MORE

6. 15. Establishing a Loss and Damage Fund : How Small Island Developing States Negotiated a 'Historic Deal for Climate Justice'

   University essay from Malmö universitet/Institutionen för globala politiska studier (GPS)

   Author : Anastassia Claire Tikhomirova; [2023]
   Keywords : UN COPs; COP27; climate change negotiations; AOSIS; EU; Loss and Damage; climate justice;

   Abstract : After years of proposals for a Loss and Damage fund meant to deliver climate justice for developing states being blocked, such a fund was established at the 27th Conference of the Parties (COP) in Sharm el-Sheikh, Egypt on November 20, 2022. Based on constructivist theories of norm diffusion and persuasion, complemented by theories on strategic negotiating and normative discussions of justice, this thesis conducts a directed content analysis to examine the discourses used by the Alliance of Small Island States (AOSIS) and the EU in negotiations for the Loss and Damage fund. READ MORE